The video gaming industry took the world by force ever since its proliferation in the 1970s. Most people don’t realize that the average gamer is 39 years old, 40 percent of all gamers are female, or that the industry as a whole received $10.5 billion in revenue in 2009. To some, these numbers might come as a shock, but to a gamer, it’s a lifestyle. The world of “video game public relations” is equally as huge and lucrative. Video games rely heavily on advertisement and pre-release sales. Game developers depend on the income that gamers provide by purchasing games before they are released in stores. With that revenue, the developers pay for anything from advertising to orchestral recordings for soundtracks. The success of a video game is entirely dependent on what occurs the months before release. The ongoing competition between Sony and Microsoft is a perfect example of video game public relations at play. After Xbox had a public relations disaster during the 2013 release concerning policy changes on the console, Sony retaliated and used the new policies against them. This mistake was handled in an extremely hostile way toward both customers and Sony, leading to millions of dollars in lost profits for Microsoft in 2014. Promotional events, pre-release parties, or social media interaction- you name it, and video game public relations teams have done it. Often ahead of other industries, video game public relations teams need to stay connected with their “techy” audiences and try new things to keep them on their toes. Dealing with things like release pushbacks, game crashes and an almost entirely online community of gamers adds to the to-do list of public relations professionals in this field. By Nick Hebert
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Public relations professionals are handed many difficult tasks, yet sometimes the most difficult part of the job is explaining to people not in our field what we actually do. Our families and friends know that our career requires us to be at the office from 9-5, but what we do during those eight hours is a huge question mark to them. Here is a list of a few of the misconceptions of how we spend our time. 1. “Public relations is social media.” While it is a part of public relations, we don’t sit on Facebook and Twitter for hours on end. We may encounter it a few times during our day, but sometimes we aren’t even the ones in charge of it. While it may be a good excuse when snap chatting at the dinner table, we can’t tell mom we’re “working.” 2. “Public relations is advertising.” That billboard or commercial for our company? We didn’t have anything to do with it. Public relations is two-way communication whereas advertisements are one-way. We’re glad you saw it or thought it was cool, but we can’t take credit for it. 3. “Public relations is throwing parties.” Yes, a lot of times we have a hand in preparing for events, but it’s not our main focus, and it’s not nearly as glamorous as it sounds. If we’re working an event, we aren’t chit chatting; we’re re-filling champagne glasses and responding to guests’ passive aggressive tweets about why it’s taking so long. 4. “Public relations is spin and manipulation.” One of the first things we learn in the Introduction to Public Relations course is the importance of transparency. Even if we did use it, with advanced technology and social media, any spin or manipulation would backfire. Try spinning Justin Bieber’s DUI or Lindsay Lohan’s various life choices in a positive way. It just wouldn’t work. 5. “Public relations is Samantha from ‘Sex and the City.’” That show is a poor representation of what public relations is, mostly because Samantha is never actually at work. While we might wish all we did was go to parties with celebrities while wearing fantastic designer outfits, this fantasy isn’t the case. Public relations encompasses much more and usually takes place in an office setting, not the hottest, new restaurant with Johnny Depp. After explaining what public relations is not, it’s important to clarify what it actually is. According to the Public Relations Society of America, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This broad definition is perfect, since public relations encompasses a variety of things, but it is also hard for non-public relations folks to understand. So the next time people ask what it is you do, use this list as a guide to frame your explanation of what it is not. By Lauren Vahldick Since the turn of the millennium, the beauty industry has made several modifications to relate to real people, not man-made artificial creations. This “real beauty” trend is in response to the longtime standards of beauty conceptualized as unnatural, unrealistic and unhealthy for both men and women. According to The Dove Campaign for Real Beauty, only 2 percent of people worldwide describe themselves as beautiful. This statistic began a global conversation to uncover what is beautiful and why people think they are not. The beauty industry needed public relations professionals to help recover its reputation. The work included destroying the old standard of beauty that media outlets have promoted in order to create the new image and increase self-esteem. In the last 10 years, the global beauty industry has grown by 4.5 percent per year and continues to set historical records. From product innovation, organic industry growth and continued growth into the male population, the beauty industry continues to offer a diverse set of profitable franchising opportunities. The Dove Campaign for Real Beauty and Pantene’s “Sorry Not Sorry” campaign are two popular, positive self-image and self-esteem campaigns increasing global awareness. These successful works help people see themselves and others more positively, too. While Dove’s campaign is to see past the media’s standards of beauty, Pantene’s “Sorry Not Sorry” campaign teaches men and women how to feel more confident. It addresses how over-using the “S-O-R-R-Y” word can reduce credibility and can affect people psychologically by decreasing self-esteem and confidence. The beauty industry has grown to be more than just a marketplace with new-age remedies and technology; today’s beauty industry offers insight on personal and mental education that improves men and women’s perspectives of themselves. The beauty industry is now a place that offers products and services rich in value and free of charge: knowledge and personal-confidence, the most attractive trends that will always be in-style. By Ali Geary Staying up-to-date on the news may seem intimidating or even an added task, especially when you are trying to take care of everything else on your plate. Staying in the know doesn’t take too much time and effort if you do it in a way compatible with your lifestyle. No one expects you to be an expert on the political climate of the Middle East, but it is expected that you have some idea of what is going on in the world in which you live. Here are some tips to help you to stay informed: 1. Social Media I know most of you are already on social media, so take a couple minutes and follow some news providers. For example, many news outlets have a Twitter handle. The next time you check your Twitter feed, be sure to follow some sources to get your dish of daily news. 2. The National Public Radio (NPR) phone app The NPR phone app is a great way to stay in the know. You can use it to listen to news stories while you are getting ready in the morning, walking to class or waiting for class to start. One of my favorite ways to stay informed is by listening to the “Morning Edition” segment while I get ready in the morning. 3. Other phone apps There are plenty of apps out there to help you stay in the know while on the go. Most of the big news apps will push updates on breaking news. The AP, CNN and USA Today apps are just some examples. 4. Two birds with one stone Do not be afraid to multitask when it comes to the news. One of my favorite ways to do this is by watching “Anderson Cooper 360” during my evening treadmill time. 5. The Skimm The Skimm is an email blast that goes out in the morning filled with what is going on in the world. It is designed to be easy to read and understand. The Skimm is geared toward professional women, but as a professional man I still find it useful despite the girly tone. What are your favorite ways to stay in the know? By Frank Hopper Studying abroad is a dream for many students. It can also be a great way to set you apart from the competition when applying for jobs because it is essential to understand other cultures when working in public relations. CEO of Golin, Fred Cook, said in his presentation at the 2014 PRSSA National Assembly, “Expose yourself to new ideas and fresh perspectives. The more experiences you have, the more interesting your options will be in the future.” While the value of an education abroad is evident, most students do not realize how much preparation is necessary. The following are some tips to remember before studying abroad. 1. The multi-step process of preparation ensures that students have the best possible experience physically and mentally during an overseas trip. Culture shock is inevitable, even for a short trip. Most students will go through a period of mood swings and confusion. This is normal. The best way to adjust to being abraod is to immerse yourself in the culture. Trying new things is great, so be adventurous. Trying too hard to stand out and represent your country of origin will only hinder learning experiences. 2. Pick-pocketing is the number one crime in Europe. It is more likely for travelers to be a victim of petty theft than violent crimes. This fact keeps the European crime rate relatively low. To avoid petty theft, you should always keeping personal items close to you, wear attire appropriate for the host country, plan your activities ahead, do not stand around looking at a map, and be weary of street vendors. 3. Returning home can actually be harder to adjust to than arriving to the host country. Many students experience more mood swings and confusion after coming back for the first couple weeks. This adjustment is also normal. Remember that it was a valuable experience and you will readjust after your daily routine is set. 4. Although it is not required to be a fluent speaker of the host country, it will benefit you to research the cultural customs to better communicate. Before speaking to natives, ask if they can speak English. Be polite and do not assume natives can understand and communicate with you in English. 5. Remember that little things differ between Europe and America. The electricity plug-ins are of higher voltage in Europe. Bring a converter instead of an adapter to ensure small appliances will not fry. Time can also be an issue when studying abroad. Most European countries run on military time, which is an adjustment from America. Since there is a time zone difference, jet lag can occur. To help avoid it, do not sleep on the first night until it is an appropriate hour in the host country or it will take longer to recover. It is also not custom to tip servers, because they are paid on salary. European living spaces are smaller, especially the showers. Be prepared to live in a condensed space. 6. Overall, the most important things to remember are to use common sense and do not forget to enjoy it. You will be in a new country and not everyone gets to have that experience. Do not just sit in your room all day after studying. Explore your new city. Make the most of your experience by going out and making memories. A study abroad experience gives you a new perspective and you will have unique stories to tell your future employers. By Bridget Anders It’s hard to believe that summer is halfway through. If you have a summer internship, you’ve probably finally gotten in sync with a work routine. Whether you’re a sophomore or a senior, internship experience is crucial. Here are five tips to help get the most out of your summer internship. Get to know the company. When you interviewed, you probably had looked up some background information on the company. Once you’re hired, you should know it like the back of your hand. I’ve found our Brand Planning Document to be the bible. If I’m writing a message, no matter how short or long, I refer to the brand guide to make sure I’m using the voice of the company. Plus, it will be impressive when you blurt out a company fact, especially if you’re looking to work for them post-graduation. Be Proactive. Don’t get bored waiting for work to come to you – seek it out. Do a S.W.O.T. (strengths, weaknesses, opportunities and threats) analysis on the company’s social media, and pitch your recommendations to your supervisor. Is there an event coming up for which you would like to write a press release? Prepare an outline to show your boss and ask if you can write it. Find a project that best represents your public relations skills and make the company shine. Now is the time to build up your portfolio! Think outside of the box. As I was attempting to write my first ad, the head of the marketing department looked at a few of my drafts and gave me some of the most strange but helpful advice I’ve received at my internship. He said, “Forget everything they taught you about journalism when you write these. In fact, if they taught it to you in journalism school, break it or do it differently. No rules.” Yes, what you learned in school is important and AP style is a huge part of the industry, but remember, you represent your company, and you need to be able to write and send a message that portrays the company’s style. Plus, it can be fun to forget the rules for a little bit. Ask questions. Now is not the time to be timid. Being proactive goes a long way. Ask for projects to work on and ask questions when you have them. Internships are learning experiences so questions are absolutely accepted. Accept constructive criticism. Internships are the gateway to jobs in the public relations industry. Each one should grow your real-world career skills. So if the company doesn’t use your press release or if your ad looks like it was colored red by a kindergartner, accept it, learn from it and move on. You should be growing and improving your skills at your internship. Plus, I would rather be corrected as an intern than as a full-time employee. What are you doing to get the most of your internship? By Ali Seys Just because summer has arrived and the school year has ended, it doesn’t mean that the world of public relations gets to take a three-month hiatus, too. While public relations students should take advantage of the warm weather and well-deserved break from class, it’s important to keep up with the advancing industry. Here are some ways public relations students can use their summer to prepare for their professional careers: · Get an internship. Even if most organizations have already picked their summer interns, it’s never too early to start looking for and researching future internships. Seek out a fall internship, and reach out to professionals this summer to build your network. Networking is a vital tool in the public relations industry and can help with setting up interviews and ultimately landing positions. · Organize your portfolio. After finishing a school year of classes, you probably have completed several individual and group projects that showcase your skills and talents. Summer is a great time to collect and organize content that can be added to a portfolio—or used to start one. Play around with online resources, such as WiX, WordPress, or Weebly, that make it easy to build your own online portfolio. Every public relations student needs one eventually, so you might as well start it now! · Update your LinkedIn. LinkedIn is the leading professional online networking tool that assists with the job search for all professionals. If you don’t already have one, create one! Use the summer to update your personal profile by getting a professional headshot taken, updating your bio, or adding skills to your profile. The summer is a time to connect with and reach out to professionals, build relationships with people doing what you want to do, and research different companies in the industry for future employment. · Start a blog. Write about public relations, life, your favorite TV shows—anything that interests you and lets others get to know you better. All that is important is to write and build your authenticity. A blog will help build material for portfolios and provides the opportunity for students to brush up on writing skills, the most essential tool in public relations. · Read! It’s important to keep up with what’s occurring in the public relations industry, and the best way to do that is to read. Whether it’s books, tweets, articles, or blogs, it’s important to read and stay in the loop of this ever-changing profession. There is an infinite amount information available, all you have to do is take the time to find it and start reading. · Clean up your social media pages. We all have embarrassing or inappropriate posts that have accumulated over the years, and it’s time to dig deep and get rid of them—before someone else does. How you present yourself on social media is how you present yourself to anyone with access to the Internet. It’s important to make a good impression and not let social media interfere with your professional career. Treat your social media pages as a tool to help your professional career, not hinder it. · Reach out to local businesses. As public relations students, ambition comes natural. Use this inclination to your advantage by offering a few weeks of your time to help promote a business for free. Any potential employer will be impressed to hear you took the initiative to gain additional experience simply because you love the industry. · Step outside of your comfort zone. In public relations, it’s important to connect to culture. Summer is an excellent time to get that experience. Try a new food, explore a new place, take a trip, or cross something off of a bucket list. These experiences can be a great way to have fun and prepare for the future. Being worldly and experienced are qualities that can only help in your future. (Added bonus: These experiences can be written about in the new blog you’re starting this summer.) So take a break from Netflix, stop complaining about how bored you are, and use the next three months to complete this list! Don’t waste your summer; stay connected to the public relations world and watch yourself become a better professional. By Lauren Vahldick Since its launch in 2011, Yahoo Screen has been streaming videos to the public in an attempt to keep up with competitors in an increasingly changing online market. In May 2013, Yahoo Screen began providing videos for a segment called “Be Inspired” after the company struggled to meet viewer demand for more content. “Be Inspired” incorporates short videos from independent filmmakers from both Yahoo and other companies. Each video is unique and aims to inspire viewers to change how they view the world’s current social issues. The creation of “Be Inspired” allowed for a whole new audience to access Yahoo Screen. By providing content focused on important social issues, Yahoo is now attracting more conscious viewers while maintaining the viewers who were already there for pure entertainment reasons. The videos on Yahoo Screen’s “Be Inspired” range from one to six minutes and, although there are only a handful of videos posted so far, almost every video has gone viral within hours of being posted, thanks to various different social media sites. By associating Yahoo Screen with more appropriate and relatable content, Yahoo is greatly increasing its public image. They are reminding viewers that they care about more than just making a profit. In a world full of people demanding positive and more thought-provoking media, it will be interesting to see how Yahoo’s latest adaption will affect its already booming video website. By Megan Briesath Just two hours after departing from Kuala Lampur on March 8, Malaysia Airlines Flight MH-370 mysteriously vanished from radar. 227 passengers and 12 crew members were on board when the plane took off at 12:55 a.m., scheduled to land in Beijing at 6:30 a.m. The flight was off to a normal start, but disappeared off the radar northwest of Kota Bharu, Malaysia in the South China Sea. On Monday, March 24, Malaysian officials released a statement that due to the satellite data, there is no longer any reasonable doubt that the plane sunk in the Indian Ocean. Even worse, family members of those on board were notified via text message the presumed fate of Flight MH-370. Many are still skeptical of the plane’s fate, with some believing the Malaysian government has been hiding its whereabouts. Regardless, current known information points to its end in the Indian Ocean, and officials are standing by that information. The Malaysian government is also defending its decision to notify members through text message because it claims it wanted the families hear the fate first, not through the news. Still, before Monday, the airline had yet to provide any concrete explanations. Search crews from 26 countries were searching for the flight, but more speculation than actual evidence surfaced. The main source of anger and protest of families has been due to the lack of information provided. Official comments made by China include requests to “step up their efforts and speed up their investigation.” Malaysian officials assure that they are doing everything possible to ensure the search is done properly and the public stays up-to-date. "I know this roller-coaster has been incredibly hard for everyone, especially for the families," said Malaysian defense minister Hishammuddin Hussein at a March 22 news conference. "We hope and pray this difficult search will be resolved, and bring closure to those whose relatives were on board." By Becca Williams On March 24th, American Eagle announced that it would soon be launching a new line of clothing. This line will consist of clothing for customer’s dogs and is aptly named “American Beagle.” While there is much buzz online from those who believe this may be tied to April Fools day, the attention the campaign is getting is no joke. The new line features online ads with popular Viner Brittany Furlan and her dog Meghan and is supposed to be released later this spring. Until then, American Eagle is giving customers the option to sign up for the waitlist, and receive 20% off of a purchase of three items or more. In addition, for every order placed, the company will donate one dollar to the ASPCA, up to $100,000. The campaign is also being translated to Instagram, with users Instagramming photos of their pets in clothes, with the hashtag #AEOstyle. American Eagle has already put up photos of some of the looks on their website, modeled by some adorable pups. The photos read “Coming soon” and have a link below that reads “Shop this look for women” (or men). The website also includes a video about the creation of the brand, which can be viewed here.
Although many online consumers believe that this is an early April Fools Joke, it’s an interesting public relations strategy. The brand is showing consumers that they’re supporting a great cause, showing corporate social responsibility and a genuine care for animals. In addition, they are driving traffic to their online site, by offering a coupon and by allowing users to see the doggie “looks” in styles for humans. Although this is gaining lots of coverage for the brand, they could also run into problems if it turns out to be an April Fools day joke. The 20% off discount and the donations to charity are definitely real, however, the actual line of dog clothing may never become tangible. American “Beagle” may leave some users who are hopeful for a real dog clothing line disappointed if it is never released. American Eagle is definitely bringing attention to both itself and the ASPCA, and even if it is just a joke, at least it supports a great cause. Once April 1st rolls around, we’ll find out for sure one way or another and be able to see if it pans out in a positive way. By Hailey Lanier Marvel movies aren’t going anywhere. Need proof? “Iron Man 3” was one of the highest-grossing films of 2013. “The Avengers” was a huge success both critically and commercially. And there are plenty more to come, starting with April's "Captain America: The Winter Soldier." At this point, it’s safe to say that the characters of Marvel comics have become household names. The Avengers, however, are much more than an entertaining “super secret boy band” (in the ever-sarcastic words of Tony Stark). In fact, they can teach us a lesson or two about good public relations practices. 1. Iron Man – Innovate and stay on top of the latest technology… For Tony Stark, it’s arc reactors, his robot personal assistant J.A.R.V.I.S. and the latest model of the Iron Man suit. For public relations professionals, it may be a hot new social media platform or app. This doesn’t mean you and your clients need to use every new thing that comes along, and quite frankly you shouldn’t. However, it’s still important to be aware of what’s trending in the market to stay smart and relevant. 2. Captain America – …but sometimes the best way is the old-fashioned way. Steve Rogers (better known as Captain America) brings 1940s morals and habits into the 21st century. Though Steve’s old-fashioned values are often played for humor, his leadership is crucial to the success of the Avengers. Often, it is Steve who reminds the team of what is truly important. Similarly, even with all of our flashy digital toys, we should never forget that audience is the king. Interpersonal communication is the root of all communication, whether that’s actual face-to-face conversation or tweets and blog posts. That’s why it’s important to master basic skills like writing, research and public speaking. These skills are the core of public relations, just like Captain America’s traditional principles and ethics are, in many ways, the core of the Avengers. (Though Tony Stark would never publicly admit it.) 3. The Hulk – Take some time to de-stress. Jobs in public relations often top “most stressful careers” lists, and that was true once again this year. A stressful job, however, is no excuse to “hulk out” and destroy everything in your path. It’s important for public relations professionals to develop ways to cope with everyday pressures – job related or otherwise. There are many ways to handle stress, including taking a walk or meditation. Sometimes, it’s helpful to just breathe and remind yourself: “It’s PR, not ER!” 4. Thor – Coffee is great. Enough said. 5. The Avengers – We are all different, but that’s what makes great teams work. Public relations is a field driven by teamwork. Agencies and teams work best when everyone fills a niche. For example, you may be great at media relations, while your colleague is a social media pro. Similarly, in the Avengers, Black Widow is a master spy, Hawkeye is skilled with a bow and arrow and the Hulk is excellent when it comes to smashing things. Not everyone can smash, and that’s okay. In fact, it’s probably better that way.
By Abby Brennan With a new year come new laws, and that is definitely the case for 2014. One of the more notable ones is a ban on talking on the phone while driving. Talking and texting while driving are both dangerous and illegal acts, but reaching for our cell phones has become a natural habit. One father found a way to remind him to put down the phone and curb distracted driving: the “red thumb reminder.” Steve Babock was inspired by his daughter to paint his thumbnail red. He saw her put a string around her finger as a reminder for something else at school. That is when Red Thumb Reminder was born. Babock calls it “an old-school solution to a new world problem.” The process is simple: get red nail polish, paint your texting thumbnail red, and be reminded to put down the phone while you are driving. The viral YouTube videos and #RedThumbReminder Instagram photos prove that this campaign isn’t going anywhere anytime soon and it’s having an impact on others to put the phone down. Distracted diving has become an increasing issue, and automobile companies have been promoting anti-texting and driving campaigns for the past few years. However, Babock might have found an easy and effective campaign that could prevent distracted driving. I would not be surprised if automobile companies are not already knocking at his door to adopt this idea. So, before you gas up for your next weekend trip home, try painting your thumbnail red, share a picture on Twitter or Instagram with #RedThumbReminder, and help put an end to distracted driving. By Ali Seys Spring break is a great way to take time to brush up on your public relations presence in all aspects. This much needed break can be used for more than catching up on sleep. With no other school work to get in your way, take the time to get a head start on these things:
Start a Blog Starting a blog is a great way to build your writing skills and create published work. Blogs are a great conversation piece and can help get your name and your talent out in the public relations world. Create/Touch Up Your Portfolio At many of the agencies toured by Illinois State University’s PRSSA, professionals stress how important it is to have an updated and presentable portfolio. Portfolios can be a hard-copy or an online portfolio. If you have the time, create both! Your portfolio is a great way to showcase all of your previous work and skills for potential employers to look at. Bringing your portfolio to an interview is recommended and some have said referring to your portfolio during an interview is encouraged. Putting together a portfolio can be time consuming so take the long week and put together or touch up yours. Update Your Resume Almost all job and internship applications require you to submit a resume. Many professionals in the public relations industry have said that one’s resume is the first thing they look at and if they are not impressed in a few seconds they will move on to the next resume. Create a unique and creative resume, no more than a page long. Read Over break, take the time to read; whether is it is a good novel or staying up-to-date on a favorite blog. Being familiar with what is happening in the world and in the news is very important in the public relations industry. Read the newspaper, stay on top of big news and read blogs. Brush Up on Your Social Media Presence Social media plays an important role in the public relations industry as well. Although it may seem simple to create a social media account, it takes a lot more to maintain its presence. Take the time to create a name for yourself on your digital platform. Follow others in the public relations industry on Twitter (trust me, there are a lot of them) and start a conversation. This is a great way to create connections and build relationships. By Maggie Ziemann The popular restaurant chain Chick-Fil-A has built up its reputation since its opening in Georgia in the 1960s. In the northeast, the chain enjoyed a brand rating of 76 according to the YouGov BrandIndex, well above the average in the 40s. However, after Chick-Fil-A CEO Dan T. Cathy voiced his displeasure with same-sex marriages in 2012, the company’s reputation took its biggest hit. Chick-Fil-A fell 41 points to a rating of 35. In a time of crisis, you hope to have the best crisis team behind you. Luckily, Chick-Fil-A was prepared for what was to come. The company offered an apology, stating it would leave the policy and issues of same-sex marriage to the government. It also agreed to stop contributing to organizations that discriminate against same-sex marriage groups. Throughout the uproar, Cathy became friends with Shane Windmeyer, the executive director for the gay and lesbian student group Campus Pride. Windmeyer saw the tax records proving the restaurant had pulled its support from groups like Family Research Council, and he spread word of the chain’s willingness to change. Chick-Fil-A’s sales increased 14 percent from 2011 to 2012. It also opened 96 new stores, four more than in 2011. From these statistics, it is hard to tell that they were ever in the middle of a crisis situation. Chick-Fil-A recently returned to headlines with its announcement to switch to antibiotic-free chicken in all its restaurants within the next five years. Chick-Fil-A will work with the USDA to make sure its chickens are antibiotic-free from the hatchery to the processing plant. After performing consumer research, Chick-Fil-A found that people are interested in knowing how their food is made. "Transparency in our food is important to our customers, and it's important to us too," said Cathy. It will be interesting to see how this transition affects the brand’s reputation. The switch also offers Chick-Fil-A the potential to gain new publics, since they are the first fast food company to commit to being 100 percent antibiotic-free. By Ali Seys 1. You can always tell when someone is acting fake. Authenticity has been drilled into you as one of the core ethical principles of public relations, and you’ve become acutely attuned to picking out the authentic from the artificial. 2. You don’t know what to do with yourself when you have a free moment because your schedule is usually packed full with internships, TA positions, PRSSA commitments and more. Bring on the coffee! 3. You’re always waiting on the edge of your seat for a sale at the LOFT. Recreating your Pinterest board of beautiful professional outfits isn’t cheap! 4. You’re always reading and blogging about the public relations industry. You can never sharpen your writing skills enough, as well as keeping up with what’s happening in the industry. 5. You’ve made the very best of friends. All those public relations agency tours, PRSSA National Conference and everything else you do with your fellow public relations majors have bonded you for life.
By Lily Sherer |
AboutPRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more. Archives
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