The Cubs won the World Series after 108 years and finally broke the “Billy Goat Curse”. As a life long Cubs fan I was, and still am, beyond ecstatic I was alive to see it. Obviously it means a lot for the organization and the city to yet again to have a championship winning team. But what does this mean about the Chicago Cubs as a brand? I have an obvious bias when I say the Cubs are one of, if not the most, iconic baseball teams in the world. Along with that, the organization’s fan base has been one of the most loyal throughout years. This didn’t come out of nowhere. Wrigley Field is nicked named “The Friendly Confines.” How can you hate on that?
The whole notion of the Cubs is more then just a baseball team. It’s the history behind it and the commitment to the the Cubbies lifestyle. The real question is; will this historic win make anything but the team less likeable? You can look back and think about the fact that one of the most infamous nickname for the team was the “loveable losers.” The longest World Series drought and many brutal losses does that to a team. But, that’s what they were known and loved for.
Over the last few years this team has been anything but losers. Clearly we’ve seen a team determined and driven to win. People love winners and I really think that the Cubs have already set up a likeable team. The ball club and the organization itself are doing really well with moving the brand forward. Hashtags, like #FlytheW, are examples of how an old Cubs icon has made its way into modern media. The transition from the old Cubs to the new Cubs will be apparent in the way the brand markets itself as winners. I hope with a growing fan base people will appreciate what the Cubs brand stands for and where the team comes from.
Written by Manny Carrera
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