ILLINOIS STATE UNIVERSITY PRSSA
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
Search

BLOG

Sweden Sweeps the Times with Rebrand

1/10/2014

0 Comments

 
As a Svenska flicka (Swedish girl), I have always appreciated how Sweden has a culture that prides itself on being distinct from other European countries. So I was not surprised when Sweden recently announced that it was working on rebranding itself as a country. I mean hey, you can brand products, people and organizations—so why not brand an entire country! 

Sweden wanted to rebrand its image to increase awareness about its tourism, government, lifestyle, history, education system, traditions, culture and nature. This rebranding was centralized around revamping its website. The rebranding of Sweden’s website Sweden.se included:
  • A new design, which focuses on image-based graphics
  • Updated information
  • More user-friendly features
  • A responsive site that adapts to the device it’s being viewed on
  • A custom designed font—Swedish Sans
According to the Swedish Institute (SI) website, they were the ones in charge of designing, producing, maintaining and operating the new website, in cooperation with Söderhavet and Fröjd Interactive. Sweden.se is a project within The Council for the Promotion of Sweden (NSU).

The website is also publicly funded with four organizations supporting it: the Swedish Institute, the Swedish Government Offices; including the Ministry for Foreign Affairs and the Ministry of Enterprise, Energy and Communications, Business Sweden and VisitSweden.

After navigating through the website, it was not only easy to use but also very visually stimulating. It has a blog-like structure where website viewers can click on a topic headline that then directs them to an in-depth article about the topic. Some of the topics include “10 Things That Make Sweden Family-Friendly,” “Eight Reasons Why Sweden Rocks” and “Classic Swedish Foods.”  

Sweden had the perfect idea to brand itself as a country, and it surely did it right. Sweden adapted the old-school, serious country and tourism website to a more innovative, informative hub. It serves as a great model for other countries to follow if they want to update their image.

Well done, Sweden! Or should I say, bra gjort sverige!

0 Comments



Leave a Reply.

    About

    PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.

    Archives

    October 2022
    November 2021
    October 2021
    November 2020
    September 2020
    February 2020
    January 2020
    December 2019
    March 2019
    November 2018
    October 2018
    November 2017
    October 2017
    September 2017
    March 2017
    February 2017
    November 2016
    October 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    October 2015
    September 2015
    August 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013

    CategorIes

    All
    Agency Tours
    Bateman Team
    COM Week
    Conference
    Development
    Guest Speakers
    Industry
    Internships
    Meet The E Board
    Member Monday
    Mentor Mentee
    Panels
    Personal Branding
    Philanthropy
    Premier Newsletter
    Pri
    Prsa Chapter Meetings
    PRSSA National
    Relations
    Senior Spotlight
    Senior To Watch
    Socials
    Study Abroad

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities