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Zeno Group and Skirt PR Tour

2/27/2014

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Illinois State University’s PRSSA Chapter was fortunate enough to tour the offices of Skirt PR and Zeno Group in Chicago on Friday, Feb. 21. 

Skirt PR was the first stop of the day. The office was decorated with hues of pink, bright lights, jeweled pumps, and a wall of handbags. Vice President Lauren Berg was kind enough to sit down with us and chat over mini cupcakes. She explained her role and responsibilities at the agency. After Berg interned at a law firm, she told us she realized she “wanted to work with people, not paper.”  She then became an intern at Skirt PR and has been there ever since. 

As she shared her experiences, samples of Skirt PR’s work circulated the glass conference table.  BirchBox, Warby Parker, Gilt Groupe, Oliver Peoples and Indie Lee are just a few of the brands for which they have worked. When Berg finished, she opened the floor to any questions we had.

In our Q-and-A with Berg, she provided great advice on the industry, internships and chasing dreams. One standout piece of advice is to make yourself indispensable as an intern if you are working at an agency with few job openings. Berg said that when Skirt has interns they cannot imagine losing, they create roles on the team in order to keep their talent and work ethic. 

Before we left, she led us through their office and explained the history to us. Skirt PR’s office is actually in an apartment where the founder and president Adrienne Eckert Petersen used to live with her sister. Petersen’s former bedroom is now her office, and is decorated with flowers, fashion sketches, and beautifully packaged product. Berg’s office is in Petersen’s sister’s old bedroom. Her office is decorated with Indie Lee products, a pinstriped couch, and incense reeds. Each Skirt PR staff member also has a Barbie at her desk, a fun touch that reflects the agency’s clients and culture.

Our next stop was the Aon Center in the heart of the Loop. Members ate lunch in the building before heading to Zeno Group’s offices on the 52nd floor. Members were welcomed into a conference room by five Zeno Group employees: human resources coordinator Kate Aherne, senior account executive and ISU alumna Erin Brophy, corporate account executive Lyndsey Slawkowki, digital community specialist Kenzie Grob, and digital community moderator TJ Prince. They briefly explained the history of Zeno Group and their responsibilities.  Part of the presentation was dedicated to case studies of some of the projects and campaigns they have worked on over the past year. Some of Zeno’s clients include Pizza Hut, Seattle’s Best Coffee, Four Seasons Hotels and Resorts, Kmart, DreamWorks, and Kia Motors.

Kate and the other team members also talked about Zeno’s internship program and offered tips on how to stand out among the many applicants. The program is three months long with an opportunity to extend for another three months if the intern is successful. Interns dive right in and are assigned to work with a client to get as much real world experience as you can with your time at Zeno Group.

After a great discussion, members received a quick tour of the newly renovated office.  All of the interns sit together in one area of the office. A favorite aspect of the office for many was the wall of encouragement. A cork board was covered in thank you notes from different departments to people who went above and beyond.  The culture of Zeno Group was undeniably welcoming and supportive.

Overall, the trip to Chicago was very insightful and a great professional development experience. ISU PRSSA members should take advantage of these invaluable opportunities to network!


By Ashley Bushala
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Meet the 2013-2014 President: Hailey Lanier

2/26/2014

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Tell us about yourself. Hometown? Family and pets? Year in school?

I am a senior, so I will graduate in May with a public relations major and a psychology minor. I am a “townie,” meaning I am from Bloomington-Normal, and all of my immediate family lives here. One thing all of my friends know about me is how obsessed with animals I am. It’s nice to live in town because I get to see my pets whenever I want. My parents are divorced and both remarried, and they both have houses full of pets, so I have always grown up around animals. Currently, we have three cats and  two small dogs at my mom’s house, and three big dogs at my dad’s. At one point, we had six at my mom’s and four at my dad’s, so I had a total of ten pets for a while.

Why Illinois State University? Why public relations?

I ended up at Illinois State University completely by accident. When I was a junior in high school, I found out that I only needed three credits my senior year to graduate, so I started thinking about graduating in December of my senior year. After talking to my advisor and researching options, I found out that I could complete my last three credits online over the summer and start college in the fall, so I ended up doing that instead. I was at Heartland Community College for a semester, and then I transferred to ISU second semester. I was accepted into the public relations major before coming to ISU, after my mom suggested it to me. I was good at writing and talking to people, so she thought it might be a good fit. I was originally looking at transferring to another university after ISU, but I joined ISU’s PRSSA, made a lot of friends, and liked it so much that I decided to stay.

How do you define public relations?

I get a lot of questions from people who hear that I am a public relations major and have no idea what it is or what it is about. The way that I usually describe it is: it is creating a relationship between a company and the public, and then helping both manage and maintain that relationship.

What has been your proudest moment at ISU?

I would say that, by far, my proudest moments are related to PRSSA. When I got the call from last year’s executive board that they wanted me to be president this year, that was probably my proudest moment yet. I had been a member since my freshman year, and I remember as a freshman thinking, “I really want to be president someday.” I was also very proud when I got to accept the Certification for Education in Public Relations accreditation on behalf of ISU’s PR program at PRSSA National Conference with our Faculty Adviser Dr. Smudde.

What is something interesting about you that people may not know?

I feel like there are a few things! First, people are always surprised to find out how young I am. I have a late birthday to begin with (August), and I graduated a year early on top of that, so I’m only 20. Second, although I was born and raised in Illinois, 10 years ago my mom and stepfather adopted my brother from Russia. He is now 18, and people are shocked to see how much we look alike since we are not at all blood related. Finally, people also seem surprised to find out that I have two tattoos. Neither of them are visible if I’m not in a swimsuit (have to keep it professional!) but I think tattoos are a great form of creative self-expression.

If you could make a living doing anything, what would it be?

Traveling! It is my favorite thing to do. I am always thinking of where I want to go, and planning my next trip.

When you’re not busy with school work and PRSSA, what are you most likely doing?

I love being creative, so I like to paint or do Pinterest-style crafts in my free time. I also like to hang out with all of the amazing friends I’ve made through PRSSA.

If you could only eat one food for the rest of your life, what would it be?

Pasta! But only if it comes with Olive Garden breadsticks.

What are three things on your bucket list?

1.     Go skydiving
2.     Go on an African Safari
3.     Adopt a pet from a shelter


Questions composed by Ali Seys
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FleishmanHillard Skype Recap

2/25/2014

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Our chapter had the privilege of speaking with Jennifer Pruett, vice president of internal communication at FleishmanHillard, via Skype at our Feb. 11 meeting. FleishmanHillard is one of the oldest public relations agencies. Founded in St. Louis in 1946, their headquarters remains there to this day. 

After giving us a brief history of her career path, Pruett discussed some of the major brands that she works with on an everyday basis, including AT&T, Energizer, Boy Scouts of America, Chevrolet, Steak n’ Shake, Buffalo Wild Wings and various pharmaceutical companies. Some of her daily tasks include working in crisis and digital communication.

Pruett next took the time to address agency life myths and facts. It is not as scary as some might think. It is true that you work long hours, but no more than you would in corporate public relations. She explained that to work in agency, you must be prepared to help your clients at any time, and be ready to act at the drop of a hat because clients can be unpredictable. It is a fast-paced work environment, but you are constantly learning about clients, old and new, as well as new channels and methods of reaching your publics. She has also found that public relations is very team-oriented. Being in constant contact with your coworkers means communication is equally as important internally as it is externally. 

When asked how she stays organized, Pruett says that she is a “Post-It woman.” She also said that it is not much different than being a student, and you just have to find a method that works for you. For her, lists work best. She advises that you ask plenty of questions and understand deadlines, priorities, and how to manage them.

Writing was the next topic of discussion, which Pruett said is taken seriously and is an important aspect of agency public relations. It is likely that you will write about 80 percent of the time on an average day, even in the beginning of your career. 

Finally, Pruett gave us some insight on the internship program at FleishmanHillard’s headquarters. The goal is to give interns a complete experience by allowing them to develop different skill sets by working in different areas. As an intern, you are placed in either a practice group or as a member of the creative team, based on your interests and where they see you fit. Pruett also believes that the key to a successful job search is networking and relationship-building.

Speaking with Jennifer Pruett over Skype was an enlightening experience for our whole Chapter, and we are very appreciative of her time and advice! 


By Calysta Will

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Member Monday- Grace Johnson

2/24/2014

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Tell us about yourself.

I am a junior public relations major, born and raised in Bloomington, Ill. I have one younger brother Grant, who is a freshman at Heartland Community College. I go to Illinois State University full time, nanny during the week and have worked at Victoria’s Secret for two and a half years. I am a typical Type A personality who loves to be busy. When I have nothing on my agenda I don’t know what to do with myself. Thankfully, that rarely happens.  

Aside from PRSSA, are you involved in any other groups or RSO’s?

I am the secretary for the College of Arts and Sciences Council, and I am also currently on their Budget Committee. 

Do you have any internship positions or career-related jobs?

I don’t have an internship this semester. I am focusing on the CAS Council and my teaching assistant position for Karla Huffman’s COM 268 class. 

What are some things that you enjoy doing in your free time?

I love to read and run. But let’s face it; I love my quality time with Netflix just as much. I am a huge movie buff. My favorite movie of all time will always by “Man on Fire” with Denzel Washington. My friends make fun of me for being a walking IMDB. If you see an actor on TV or in a movie and can’t pinpoint how you recognize them, I can probably tell you exactly what he or she has been in. It’s a meaningless obsession, but it’s my meaningless obsession and I love it. Spending time with friends is a priority of mine but I’m also very adamant about making sure I have alone time to clear my head and meditate. Meditating while I run or do yoga helps me to control my inner Type A monster and make way for new writing and public relations ideas. I also dedicate a lot of my free time to my family. We are very close and like to do things together whenever possible. 

Tell us one interesting fact about yourself.

My only interesting fact is that I have been to London to visit the set and meet the cast of “Harry Potter” through my brother’s Make-A-Wish. It was the most incredible experience I’ve ever had and I will never forget it.  

Do you have a favorite blog or social media site?

My favorite social media site would have to be Twitter. I love that one tweet can spark a worldwide conversation where everyone can connect and share thoughts. I think it is a huge asset to public relations practitioners and has changed the way the world shares ideas and opinions. 

What are some of your career aspirations?

My biggest aspiration is to get a job position in international public relations. I love the idea that publics all over the world influence each other through trends and social media. I would love to go to another country to get other perspectives and experience international public relations on a larger scale.


Questions composed by Calysta Will

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Flappy Bird App Gets Removed

2/23/2014

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PicturePhoto courtesy of Forbes
There has been a lot of talk since Dong Nguyen announced that the number one game in the App Store, Flappy Bird, was going to be taken down. Not only have there been articles about Flappy Bird destroying lives, but also how the game being removed is saving lives. 

The objective of the game is to tap the screen, keeping the bird afloat through the pipes without hitting them. It is a simple concept yet becomes difficult when users attempt to beat their own high score. Many gamers had high scores of just three or four while others took scores as high as 147.  So why did the creator take down the game? According to BuzzFeed, he tweeted how his success was ruining his simple life, and he was making $50,000 a day from the game. 

Nguyen did not handle the existence of the game very well, but instead of selling the game, he had it removed from the App Store. Although the game has been taken off the App Store, it still exists on any device that has downloaded it prior to the takedown. 

From a public relations standpoint, a company must always think of its client. Nguyen’s reasoning was truthful, but perceived as selfish which gained bad publicity for the game itself. The creator had several options to minimize his “lavish” lifestyle.  Nguyen could have sold the game, or released a patch to give players more lives or easier playing time. Donating part of the money he was receiving to charity could have been an option as well. When any company encounters a challenge with criticism, it is always good to acknowledge the problem to all consumers, but never just walk away. That not only gives the company a bad name, but your name as well.


By Analita Voss 


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MSU Regional Conference

2/20/2014

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Five members, including myself, of Illinois State University’s PRSSA Chapter travelled to East Lansing, Mich. on Feb. 7 to attend a PRSSA Regional Conference hosted by Michigan State University. The conference was titled “Electing Excellence” and had a political focus. Those of us attending had a particular interest in politics, and the conference did not disappoint.

“I got an awesome glimpse of what it is like to be a public relations professional in the political and public affairs world,” said junior Frank Hopper. “It was definitely worth the trip!”

 “Since political public relations is not as common as agency or corporate, it was a great opportunity to learn more about the two fields that I love,” said senior Lisa Crocco.

Since we all really wanted to go, we took the initiative to make the nearly five-hour drive, and Shelby Ray, the Chapter’s National Liaison, booked the hotel room for us. Upon arrival, we were so happy to see that the hotel was close to the campus area where the conference was being held. After getting settled in the room, we grabbed some food and headed to the opening night of Conference, which was the “Sweet Soiree” mixer. There, an a cappella group performed, and there was a huge table full of sweets. Attendees of the conference mingled and got to know one another before the conference officially started.

“It was a great opportunity networking with PRSSA members from across the region. It gave me real insights about working in the industry, which will help me pinpoint where I want to work,” said Ray.

On the second day of the Conference, the breakout sessions began. There was a speaker from Martin Waymire, a public relations firm, who spoke about its Silver Anvil winning campaign, as well as the Blue Cross Blue Shield and the Department of Community Health for Michigan.

The keynote speaker was Sara Wurfel, the press secretary for Michigan’s governor. Wurfel spoke on how managing a person is different than managing a brand. The governor, Rick Snyder, “doesn’t change how he talks to people based on who he’s talking to,” according to Wurfel, which gives him a much more “real” image.

Karl Gude, the “master of infographics,” spoke during the last session of the day. He talked about how when he first created an infographic, it was because he saw a need that could be filled, which is what much of public relations is based upon. As public relations professionals, we are constantly trying to fill the needs of consumers and publics. It was amazing to see some of the graphics that he has created, especially because they were the first of their kind. Gude is definitely an innovator, and the workshop portion of his session taught attendees more about targeting a graphic to a specific audience.

Overall, the Conference was a great learning experience, and we had a lot of fun attending.  Crocco said on the Conference, “Spending time with our PRSSA Chapter members and seeing MSU was a fun experience – so many laughs!”

ISU’s PRSSA Chapter will also be attending the Regional Conference held in Chicago hosted by Columbia University Chicago in March. It is highly encouraged for everyone to attend!


By Hailey Lanier


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Senior Spotlight: Stephanie Robertson

2/19/2014

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Does Your Klout Count?

2/18/2014

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PictureImage: klout.com
Just a few days after Klout unveiled its new model, the Internet has been buzzing with rumors that the social influence measuring service will be acquired for at least $100 million. 

In the past, Klout was a largely passive measure of your social influence simplified and measured on a scale of 1-100. This meant that there wasn’t much users could proactively do to increase their scores. People with low scores were unlikely to use the service or even check it more than once or twice. Many decried Klout as a sign of social media vanity that had little practical application or worth.

Earlier this month, however, Klout unveiled its new model. Instead of (somewhat arbitrarily) measuring your influence across social networks and reporting it, the “new Klout” acts more like a content-sharing service. Mashable’s Chris Taylor describes it as “a social media dashboard, with a stream of content you’d likely want to share in order to boost your Klout score.” Klout is no longer just recording your score. It’s helping you improve it. 

This is partially in response to the question Klout CEO Joe Fernandez says users ask him most frequently: “How do I increase my score?” 

Now, when users log into Klout, they see a content stream instead of their profile. It is automatically populated with content based on topics in which the user is influential or has been given Klout by others. For example, my topics include social media, public relations, fashion, Disney, coffee, Illinois State University and J. Crew. Users can add other topics of interest, too, if they so desire.

Klout tags content into four categories. A piece that is “on the rise” is just starting to trend. A “crowdpleaser” is popular within your network, while not many in your network have seen the “hidden gems.” Finally, “hot off the press” content is just what it sounds like – recently published. You can share all of this content easily from your dashboard or choose to schedule it for later.

Klout’s new model could certainly help in strengthening your personal brand on social media. On an even bigger scale, Klout is considering developing a “premium version” of the service, which could be a useful tool for digital marketers, public relations professionals and community managers. 

Basically, “Old Klout” told you how cool you were (or weren’t). Frankly, there wasn’t much value in that judgement. “New Klout,” on the other hand, is trying to be a useful social media tool with real, monetary value – at least, Lithium Technologies (Klout’s rumored buyer) thinks so.


By Abby Brennan

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Member Monday- Ali Seys

2/17/2014

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Ali Seys, a junior Illinois State University PRSSA member, is the reigning Miss Illinois Valley who finds that her pageant life is very similar to the public relations world.

Tell us about yourself.

I am from Orion, Ill., which is a small town outside of the Quad Cities.  I am also the youngest of four; I have two brothers and a sister. I also have a nephew who is 13 months old, and I love hanging out with him and watching him grow. I have played soccer since I was six, so after high school I went to Scott Community College to play soccer for two years. Now I am a junior at ISU majoring in public relations and minoring in agriculture.

Did you grow up participating in pageants?

No, I grew up on a farm so my childhood was quite opposite from the pageant life you see on shows like “Toddlers and Tiaras.” I had to beg my mom for two years to let me compete, and she finally let me enter my county fair’s pageant when I was 12. Now I compete in the Miss America System (Miss Illinois Organization).

How long do you plan on participating in pageants?

I am the reigning Miss Illinois Valley and will crown my successor at the end of March. Then I will be done for this competition year because of an awesome internship opportunity I have this summer. I have said that I am done competing multiple times and always come back so I am sure I will find myself competing again.

How does your pageant experience tie in to public relations?

For the interview phase of competition, I have to submit a resume and platform statement. Before the judges even meet me, they have read my resume, and I am sure they look me up online just like an employer would. I have to be very aware of my personal brand and pitch myself to the judges in the interview. Then, throughout my reign, I have to make sure I stick to my personal brand and promote it, along with the Miss Illinois and Miss America Organizations' brands.

Why did you join ISU PRSSA?

Once I transferred here, I wanted to get involved right away. Abby Brennan, historian, and Marrison Worthington, vice president, were teaching assistants in my COM 178 class. They encouraged everyone to join, and I thought it would be a perfect way to meet people and get involved in the public relations program here at ISU.

How was your internship with Redbird Athletics last semester?

It was great! I worked with a group of interns and graduate assistants that made it an awesome experience. I got to work with real clients and be actively involved with promotional events. My favorite event was working with the Special Olympics soccer team during an ISU soccer game. It was also really neat to be on the sideline for every football game.

Are you looking into any internship opportunities for the summer?

People always ask me what I am going to do with a public relations and agriculture degree. Lucky for me, it was not that hard to find a perfect match. This summer I will be a marketing and communications intern at Wyffels Hybrids. It is a small corporate seed corn company in Geneseo, Ill. I am really excited to have this opportunity and to join the Wyffels team.



Questions composed by Analita Voss

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Meet the 2013-2014 Blog Chair: Cassidy Obis

2/13/2014

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Precisely PR is the blog for Illinois State University’s PRSSA Chapter. Get to know its chair, senior member Cassidy Obis!

What is your favorite memory from PRSSA so far?

I’d have to say it would be the first agency tour I went on last spring to Edelman and Zeno Group. I joined PRSSA last fall after transferring to Illinois State University. I started off shy but finally decided to step out and signed up for the tour. It was a great opportunity to get to know some of the other members in the Chapter.

Why did you decide you wanted to become the blog chair for PRSSA this year?

I wanted an opportunity to do something beyond being just a member. I blog for a couple other outside sites, and it is something I really enjoy doing. I decided to take my membership to the next level and applied for the chair position.

How did you choose public relations as your major?

I wrote for my high school’s newspaper, so when I began college I was originally a journalism major. I attended the University of Minnesota- Twin Cities in the pre-journalism program. I was in some journalism courses and loved to write, but I realized journalism wasn’t exactly what I wanted to do for the rest of my life. Through my “Introduction to Communication” course, I learned about public relations and became really interested. The University of Minnesota did not have a specific public relations program, so that’s when I decided to transfer to ISU. It has one of the top public relations programs in the country.

If you could have any career after graduating, what would it be?

I have so many different career paths I’m interested in that my plan changes on a weekly basis. I’m really interested in sports public relations, but I can also see myself working in either agency or corporate public relations or for a nonprofit organization that I really love. I  just want to be happy with my future career.

Who is your role model?

My biggest role model is my dad. He works so hard to provide everything he can for my sisters and me. I admire his dedication and his willingness to never give up.

When you’re not busy managing the blog, what are some of your hobbies?

Believe it or not, I hate watching television, so I am usually reading some sort of book. I recently finished “Inferno” by Dan Brown, one of my favorite authors. I highly recommend it! If I’m not reading, I am probably looking up new recipes to try.

Are you a cat or dog person?

I’ve always been a dog person. At home I have a dog, Oliver, and never really cared for cats. This past summer, however, I adopted a kitten, so I guess you could say I’m a cat person now.

If you had $1 million, how would you spend it?

First, I would pay off my student loans. Then I would buy myself a new car because I drive a 1995 Volvo that is missing side panels and is making loud noises. As cliché as it sounds, I would then travel the world and immerse myself into other cultures as much as I can. I’ve always loved history, and there are so many parts of the world I’d love to explore. The first place I would go is Florence, Italy.

What is something you’ve learned about yourself since coming to ISU?

I’ve learned that no matter how crazy or stressful times may be, things will always work out. You can handle whatever you put yourself to. You will always find a way to accomplish what you need to, even if it seems like everything won’t get done.


Questions composed by Becca Williams

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Cassidy with her sisters and aunt at Huntington Beach
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Cassidy with other ISU PRSSA members
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Cassidy and her Dad
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Cassidy's cat, Delilah
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CVS Calls It Quits

2/11/2014

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CVS Caremark announced on Feb. 5 that it will stop selling cigarettes and tobacco products, making it the first major pharmaceutical chain to do so.

According to a representative, CVS based this decision off of its customers’ expectations as well as ongoing health concerns. CVS said it will stop tobacco sales on Oct. 1. This decision will cost them about $2 billion a year and about 3 percent of their sales.

Some cities in California and Massachusetts have already banned tobacco sales at all pharmacies. In the future, other pharmacies are expected to follow in CVS’s footsteps. Representatives for Rite Aid say they are continuing to evaluate the issue, but they are primarily focused on the needs and interests of their customers.

In my opinion, CVS made the right decision. Regardless of what some consumers and businesses thought, they stuck by their decision and responded to backlash in a timely manner. They released a statement on their Facebook page saying, “Today, we’ve announced that we are ending the sales of tobacco in all 7,600 CVS/pharmacy stores by Oct. 1. As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health. Share this if you stand with us in our commitment to go tobacco-free.”  Customers turned to Facebook to voice their opinions.

One commenter stated, “I will choose CVS over other stores because of this.” This particular comment racked up 2,807 likes, supporting the statement. Others have commented saying that CVS has lost their business, and they shouldn’t be making decisions for their customers.

I’m excited to see how this major change will affect CVS and the rest of the pharmacy chains in the future. While I believe people have the right to make their own decision, I hope more companies follow this example and put people’s health before profit. CVS may lose loyal consumers, but they also have created the potential to gain a whole new public.



By Julie Florence
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Member Monday- Cindy Kirchner

2/10/2014

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As a full-time student, Illinois State University cheerleader and a member of ISU’s PRSSA Chapter, life is pretty busy for junior Cindy Kirchner. 

 Why did you join PRSSA?

I am a public relations major with a business administration minor, so joining ISU’s PRSSA Chapter definitely supplements my major. I am able to learn so much more than I would be able to in the classroom. This is my first year as a member because I am also a cheerleader and was never able to leave practice early to attend the Tuesday night meetings. This year I was able to talk to my coach into letting me leave early so I can be present at meetings.

How long have you been a cheerleader?

I have been cheering since I was in middle school and have been an ISU cheerleader all three years that I have been here. It does take up a lot of time because of practices and games.

Why do you enjoy cheerleading?

I enjoy cheerleading because of the athleticism, spirit and enthusiasm. Being a cheerleader is all about having a positive attitude. I pride myself in my positive outlook on all situations, and cheerleading helps enhance that. As for the athleticism, it takes a great deal of technique and confidence to perform the difficult stunts and tumbling that cheerleaders do. I love that I get to fly in the air and transform my body position to make something amazing while working with my partner. Cheerleading is fun and there are always new things to try.

What's a game day like for you?

I love game day! I love football and I get most excited for those game days. Standing on the sideline being right in middle of the action is unbelievable. I have the best seat in the house. The fans are always crazy and just as excited as I am to be there. When it comes to basketball games, I get pumped up when the lights turn off and the entry video comes on. The crowd goes nuts, and it gets my adrenaline pumping. Every game day is different, but each one has something fun or exciting that happens. One of the best parts about basketball and football games is when the little girls come up and give me a hug. They run up in their little cheer uniforms and want to shake my pom poms. It's amazing. It makes me hopeful that cheerleading will always be around.

You seem pretty busy, how do you utilize your time-management skills?

I have a huge planner along with different colored highlighters that differentiate the different events that I will attend, as well as the tasks that need to be finished. I am a very busy person, and I have to write everything down so I do not forget it.

Why do you think it is important for students to get involved while in college?

I think that getting involved is like having a hobby. It is something that keeps you busy and also lets you learn about things in a different way. Getting involved also helps with time management and organizational skills.

Do you plan on having an internship in your undergrad?

I am currently searching for an internship for this summer, but it is very difficult with my schedule. The application process is intimidating, but I am currently searching for those opportunities.

Has PRSSA given you insight on what you would like to do in the public relations field?

Since I have joined ISU PRSSA, I have gone on all the tours and attended National Conference last semester in Philadelphia. The conference was a great way to network. Networking is something that I have learned is very important in the public relations field. At Chapter meetings, I get to learn from my peers who are also majoring in the same field of study. Joining PRSSA has given me the opportunity to look more into the always-changing industry. I am always up for a challenge and new things; PRSSA has assured me that my decision in my major was the right one.



Questions composed by Analita Voss
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Cindy with her partner
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At the Bloomington Labor Day Parade
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First cheer injury- in the boot for two weeks
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Redbird Rumble winners
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At PRSSA National Conference in Philadelphia
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A day in Old Town with ISU PRSSA members
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Senior Spotlight: Brittany Martin

2/7/2014

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Super Bowl Real-Time Marketing

2/6/2014

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As you probably remember, during last year’s Super Bowl, Oreo gained more attention for a tweet than many companies did for their 4 million dollar ads. Their quick thinking during the game’s blackout was able to give them far more than just 15 minutes of fame, and for virtually no cost at all. 
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After Oreo’s success with just one tweet, many companies were looking to “win” the real-time marketing bowl this year. In addition to commenting on the commercials using the hashtags #brandbowl and #adbowl, Twitter users commented on brands’ real-time marketing efforts through the #RTMBowl tag. While some of the comments praised the companies for their creativity, the majority of them criticized them for trying too hard.  

Rather than spend 4 million dollars for a 30-second ad spot, many companies tried instead to create their own buzz on Twitter “for free.” Beginning with good intentions, most attempts ended up falling flat, getting negative responses from Twitter users and fans. The holy grail of real-time marketing flops came from JC Penney and their #tweetingwithmittens stunt. The brand tweeted “We’re ready for the big game no matter the temp. Staying warm thanks to #TeamUSA mittens!” before going on a two-tweet spree that seemed to be drunk tweets from the person running the account: 
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Although I’m sure the idea started as a ploy to sell mittens and garner attention on Twitter, it ended up getting scores of negative attention from online users. Many people tweeted things similar to “Go home @Jcpenney, you’re drunk.” Some brands, including Coors Light and Snickers, even took advantage of JC Penney’s misfortune, and turned it into their own marketing opportunity. 
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However, two brands that actually did air commercials also had a moment of greatness during the #RTMBowl. Cheerios and Budweiser created two of the best commercials of the night (in my opinion), and both shared a cute moment on Twitter after they aired. First, if you haven’t already seen them, here are both of their commercials:
And here, utter cuteness (and a plug for adoption, yay!):
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Clever, quick-witted, and supporting a good cause. If there truly is a winner in the “#RTMBowl,” I believe this would be it.


By Hailey Lanier 
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Purdue Turns to Social Media for Aid

2/5/2014

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America, yet again, is buzzing with the news of another horrific school shooting at Purdue University. On Jan. 21, alleged suspect Cody Cousins entered the Electrical Engineering building on Purdue’s campus and shot teaching assistant Andrew Boldt, killing him. Cousins then exited the building and turned himself into the police without physically harming another person. 

During the incident, Purdue’s public relations team was hard at work, turning to social media to inform students of the lockdown. They advised students to avoid the area, while also providing links to Purdue’s official webpage for more information. As soon as they received information on events occurring in and around the university, the public relations team used all forms of media at their disposal to best inform students and staff.

Throughout the day, Purdue’s official accounts on both Facebook and Twitter answered important questions from students and informed the Purdue community of class cancellations and an upcoming press conference.

The accounts also posted pictures of the emotional candlelit vigil held Tuesday evening for Boldt, along with continuous reminders for counseling services.

“You don’t have to do this alone,” a Twitter account for Purdue tweeted (@BoilerBylaws). “Counseling is available for @LifeAtPurdue students #BoilerStrong.”

By turning to social media, Purdue’s public relations team was able to provide Boilermakers quick and helpful responses, and in this case potentially life saving information.


By Megan Briesath 

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