ILLINOIS STATE UNIVERSITY PRSSA
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
Search

BLOG

Beauty Blogger Backlash: The Importance of Your Image on Social Media

10/29/2018

0 Comments

 
Picture
On the morning of August 12, 2018 racist and fat shaming tweets surfaced on Twitter belonging to beauty blogger, Laura Lee. In a series of poor actions, the YouTuber, who had amassed over 5 million subscribers, deactivated her Twitter, posted a regularly scheduled video without addressing the situation, and after backlash, uploaded a four-minute apology video.

The apology was not received well by her audience. Her subscriber count dwindled by the minute, with a total loss of over 600,000 followers. Major brands associated with the influencer, including Ulta Beauty, Morphe, Boxycharm, and more, severed ties.

In her apology video, the 29-year-old, who is an Alabama native, blamed the “so vile and disgusting” 2012 tweets on lack of knowledge, despite being 23 at the time of publication. She also claimed that they had been retweeted, when screen shots proved that they were in fact written by her. The backlash was obvious. Viewers did not believe crying for four-minutes on camera was the most effective way to acknowledge the situation. It resonated more with her feeling sorry for being caught, rather than accepting the blame of her mistake.

The infamous apology video received more than 671,000 thumbs down, earning a spot on the top 10 most disliked YouTube videos before being removed from her channel due to her believing “it doesn’t represent me well"  as explained in a new video posted on September 25.

Today’s age of social media makes communication more prevalent than ever. One tweet can reach millions of people in a matter of days. Poor communication can have serious repercussions, as evident in Laura Lee’s case. By ignoring the outcry, her reputation was damaged. Now, her image will always be associated with her insensitive tweets and inability to own up to them.

0 Comments



Leave a Reply.

    About

    PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.

    Archives

    October 2022
    November 2021
    October 2021
    November 2020
    September 2020
    February 2020
    January 2020
    December 2019
    March 2019
    November 2018
    October 2018
    November 2017
    October 2017
    September 2017
    March 2017
    February 2017
    November 2016
    October 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    October 2015
    September 2015
    August 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013

    CategorIes

    All
    Agency Tours
    Bateman Team
    COM Week
    Conference
    Development
    Guest Speakers
    Industry
    Internships
    Meet The E Board
    Member Monday
    Mentor Mentee
    Panels
    Personal Branding
    Philanthropy
    Premier Newsletter
    Pri
    Prsa Chapter Meetings
    PRSSA National
    Relations
    Senior Spotlight
    Senior To Watch
    Socials
    Study Abroad

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities