ILLINOIS STATE UNIVERSITY PRSSA
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
Search

BLOG

Damn, Daniel! How Brands are Becoming Involved with the Viral Video.

3/28/2016

0 Comments

 
Raise your hand if you have heard the phrase “damn, Daniel” at least 100 times in the past month. It seems like a new viral meme or video paves its way every month, thanks to two Riverside Polytechnic High School Students in California, we have our next catchphrase. It all started with Joshua Holz taking a series of Snapchat videos following his friend Daniel Lara around school. The video has now gained millions of YouTube views and brands have quickly picked up on the trend.

In a couple of snaps featured in the video, Holz makes the now famous remark, “damn, Daniel, back at it again with the white Vans.” This remark was undeniable for Vans to utilize on Twitter. They were a little late to respond to the video, but the company eventually tweeted out a poll between back at it again and with the white Vans. Thanks to the video, Vans are regaining popularity with a skyrocket demand for white Vans on EBay. The company also surprised Lara with a lifetime supply of the shoes during Holz and Lara’s segment on the Ellen DeGeneres Show.

Other brands that took advantage of the popular meme and hashtag on social media include Clorox, Axe, and an overwhelming amount of attention from Denny’s Twitter handle.

Even celebrities have taken advantage of the popular video, including Weezer. Both teens were asked to appear in the artist’s “California Kids” music video. This will help the popularity of the music video because the viral video is still a current fad and has gained some die-hard fans. 

From a public relations perspective viral videos like “Damn, Daniel” are the holy grail of unpaid media. Millions of consumers view these kinds of videos, and become exposed to a brand in a way that does not feel like advertising. The key is for brands to hop in the conversation right away, while such videos are at their highest peak of popularity. Vans missed the mark capitalizing on this opportunity to promote themselves by responding a little too late and with lack-luster creativity.

There will come a time when the “Damn, Daniel” remarks and parodies end, but for now we must embrace it until the next viral video makes way. 

​Blog written by Kelly Larson
0 Comments



Leave a Reply.

    About

    PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.

    Archives

    October 2022
    November 2021
    October 2021
    November 2020
    September 2020
    February 2020
    January 2020
    December 2019
    March 2019
    November 2018
    October 2018
    November 2017
    October 2017
    September 2017
    March 2017
    February 2017
    November 2016
    October 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    October 2015
    September 2015
    August 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013

    CategorIes

    All
    Agency Tours
    Bateman Team
    COM Week
    Conference
    Development
    Guest Speakers
    Industry
    Internships
    Meet The E Board
    Member Monday
    Mentor Mentee
    Panels
    Personal Branding
    Philanthropy
    Premier Newsletter
    Pri
    Prsa Chapter Meetings
    PRSSA National
    Relations
    Senior Spotlight
    Senior To Watch
    Socials
    Study Abroad

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities