PR and Theatre
I have come to learn that the field of Public Relations (PR) is similar to theatre. Just like theatre, PR is all about knowing your audience, telling a story, daring to be creative, and knowing that the show must go on. I can attribute much of my personality and success throughout my time at ISU to my background in the performing arts. As I near the end of my undergraduate career, I am still finding ways that my nearly two decades of theatrical performing experience have equipped me with tools necessary to be a successful leader in the world of PR.
At the start of the pandemic, I seized an opportunity to edit virtual and hybrid productions for a local Children's Theatre Company. Though I had little to no experience working as a video editor, I rose to the occasion and knew that the show must go on! Through this role, I have become an expert at using Adobe Premiere Pro and Adobe Audition, two softwares that I may use in my career in PR.
Though the arts may be dark at the moment, there is still hope, and that is shown through the hard work of these children. People in all walks of life within the arts and entertainment industry are out of a job right now and need our help. Actors, crew, publicists and marketers and many more need emergency financial assistance. To donate to these workers during these difficult times, donate to The Actors Fund at www.actorsfund.org.
By: Alana Guggenheim
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PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.