PRSSA National Conference 2019

    My fellow members and I recently had the opportunity to experience an event like no other. We took a journey in hopes to expand our knowledge and learn more about the world of Public Relations. Our PRSA international conference was held in the beautiful city of San Diego, California where we not only got to be tourists but also meet professionals that would inspire some of us overall. My team and I were able to connect with professionals in agencies and interact with other PRSSA chapters from different universities across the country.

We each attended different panel discussions based on interest and made a personal connection with keynote speakers. Each of us found it very important to brand ourselves and to always have our profile ready to go. Due to the fact that we are all apart of generation z, we were given insights into how to use algorithms, metrics, and creativity effectively. Since the movement of social media began it has shifted the way we communicate with people, so new markets have designed strategies and cults to gain their audience’s attention. I was given information and employee insights into what working inside some industries may be. I found it very beneficial to understand internal and external communication, and how it is used to strategize audiences and brands. Not only was I given an opportunity to meet professional individuals, but I was also given a chance to get to know my fellow group members more personally which would result in us growing amongst each other.

I truly feel that teamwork is very important, and after this trip, I now understand them more. Although we are all still young developing professionals just trying to make success for ourselves, we still must be aware that our audience is people; we are people. It is important that we listen, and use our knowledge to build relationships.

By: Damian Juarez