ILLINOIS STATE UNIVERSITY PRSSA
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities
Search

BLOG

Super Bowl Real-Time Marketing

2/6/2014

0 Comments

 
As you probably remember, during last year’s Super Bowl, Oreo gained more attention for a tweet than many companies did for their 4 million dollar ads. Their quick thinking during the game’s blackout was able to give them far more than just 15 minutes of fame, and for virtually no cost at all. 
Picture
After Oreo’s success with just one tweet, many companies were looking to “win” the real-time marketing bowl this year. In addition to commenting on the commercials using the hashtags #brandbowl and #adbowl, Twitter users commented on brands’ real-time marketing efforts through the #RTMBowl tag. While some of the comments praised the companies for their creativity, the majority of them criticized them for trying too hard.  

Rather than spend 4 million dollars for a 30-second ad spot, many companies tried instead to create their own buzz on Twitter “for free.” Beginning with good intentions, most attempts ended up falling flat, getting negative responses from Twitter users and fans. The holy grail of real-time marketing flops came from JC Penney and their #tweetingwithmittens stunt. The brand tweeted “We’re ready for the big game no matter the temp. Staying warm thanks to #TeamUSA mittens!” before going on a two-tweet spree that seemed to be drunk tweets from the person running the account: 
Picture
Although I’m sure the idea started as a ploy to sell mittens and garner attention on Twitter, it ended up getting scores of negative attention from online users. Many people tweeted things similar to “Go home @Jcpenney, you’re drunk.” Some brands, including Coors Light and Snickers, even took advantage of JC Penney’s misfortune, and turned it into their own marketing opportunity. 
Picture
Picture
However, two brands that actually did air commercials also had a moment of greatness during the #RTMBowl. Cheerios and Budweiser created two of the best commercials of the night (in my opinion), and both shared a cute moment on Twitter after they aired. First, if you haven’t already seen them, here are both of their commercials:
And here, utter cuteness (and a plug for adoption, yay!):
Picture
Clever, quick-witted, and supporting a good cause. If there truly is a winner in the “#RTMBowl,” I believe this would be it.


By Hailey Lanier 
0 Comments



Leave a Reply.

    About

    PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.

    Archives

    October 2022
    November 2021
    October 2021
    November 2020
    September 2020
    February 2020
    January 2020
    December 2019
    March 2019
    November 2018
    October 2018
    November 2017
    October 2017
    September 2017
    March 2017
    February 2017
    November 2016
    October 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    October 2015
    September 2015
    August 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013

    CategorIes

    All
    Agency Tours
    Bateman Team
    COM Week
    Conference
    Development
    Guest Speakers
    Industry
    Internships
    Meet The E Board
    Member Monday
    Mentor Mentee
    Panels
    Personal Branding
    Philanthropy
    Premier Newsletter
    Pri
    Prsa Chapter Meetings
    PRSSA National
    Relations
    Senior Spotlight
    Senior To Watch
    Socials
    Study Abroad

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Archives
      • Spring 2013 Posts
      • Fall 2012 Posts
      • Spring 2012 Posts
      • Fall 2011 Posts
  • About
    • Executive Board
    • Committees
    • Awards
    • Contact
    • Become a Speaker
  • Newsletter
  • Membership
    • Chapter Meeting Minutes
  • Calendar
  • Progressive Image
    • Clients
  • Internship Opportunities