Did you miss our first visit to St. Louis and FleishmanHillard? Here are five quick highlights from November’s tour:
1. FleishmanHillard is #25 in Advertising Age’s “Best Places to Work”
FleishmanHillard, an Omnicom-owned agency, is home to over 2,600 employees in 80 offices across 29 countries. Top-notch healthcare coverage, domestic partner benefits and a wellness program are just a few of the benefits that employees enjoy. The company also invests in its employees by providing training and development opportunities. When they are hiring, they look to their past and current interns to fill the spot. In fact, they are currently accepting applications at many offices, including St. Louis!
2. Diamonds are a girl’s best friend
This agency has helped promote gemstone and diamond jeweler LJ International’s ENZO diamond. If diamonds aren’t your thing, FleishmanHillard has many other well-known clients, including EA Sports, Energizer, AT&T, Barnes & Noble and Procter & Gamble. Many memorable campaigns from some respected brands have been created at this St. Louis based agency. The Kräftig Lager and Kräftig Light beer campaign, for example, was built and advertised by FleishmanHillard. They even designed the packaging for this local brew, marking a start to their transition to being more than just a public relations agency.
3. Finding your niche
FleishmanHillard serves a variety of industries, such as consumer products and services, food and agribusiness and healthcare and technology. They also focus on practice groups in brand marketing, media relations, digital, crisis management and strategic integration. The tour group had the opportunity to have a casual but informative Q-and-A with Jennifer Pruett, vice president of internal communications, and three current interns who worked on different teams: Chase, Jill and Bri. Internship seasons are available for fall, summer and winter/spring. Jen advised to apply for the fall season as it is the least competitive and you get a longer experience at the office.
4. True or false: This tour rocked. TRUE!
“TRUE“ is an online magazine that FleishmanHillard updates daily, including a quarterly themed issue. Pruett gave a great presentation about the company’s meaning of TRUE. This is just one way FleishmanHillard is bringing leaders together to create a community of executives, authors and practitioners and give insight on top issues. TRUE is the place where innovations are born, hot topics are debated and problems get solved. Members also had the chance to see how FleishmanHillard incorporates social networking into its agency. The company runs various Facebook pages for other companies such as Sleep Number and Ford.
5. Getting in touch with your inner kid
We ended the tour with a visit to the St. Louis City Museum. Home to MonstroCity, an interactive playground made of wrought iron slinkies, fire trucks, slides and a ball pit, and a Ferris wheel on its rooftop, the City Museum was a fun and memorable way to end the first St. Louis agency tour. This was a great was to bond with members and build friendships within the Chapter. With all the stress of school, this was a great way for everyone to relive what it was like to be a kid. If you didn’t have the chance to attend this agency tour, be on the watch for the next one.
Click here to see photos from our tour!
By Ali Seys & Brandy Lewis
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PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.