Where News and Public Relations Intersect

Illinois State PRSSA members traveled to Peoria for the PRSA-Central Illinois Chapter Meeting on Thursday, Sept. 26. It was a wonderful opportunity to meet and learn from PRSA professionals, including our professional adviser and PRSA-Central Illinois president, Lewis Pryor.

The evening’s keynote speaker was Bob Heisse, executive editor of the State Journal-Register, a Springfield, Ill. newspaper. Heisse addressed changes in the news industry as well as their effect on public relations. An open question and answer session followed his presentation.

An ISU PRSSA member asked how public relations students should prepare to succeed in this dynamic industry. Heisse suggested PR majors gain experience in broadcasting, video, and graphic design.

Attending PRSA Chapter meetings is a great way for students to stay up-to-date with the public relations industry. These meetings are just one of the ways PRSSA members may learn more about public relations. Members left with insight into the changing state of media relations and how that affects the public relations industry as a whole.


 By Analita Voss