Since its launch in 2011, Yahoo Screen has been streaming videos to the public in an attempt to keep up with competitors in an increasingly changing online market. In May 2013, Yahoo Screen began providing videos for a segment called “Be Inspired” after the company struggled to meet viewer demand for more content.
“Be Inspired” incorporates short videos from independent filmmakers from both Yahoo and other companies. Each video is unique and aims to inspire viewers to change how they view the world’s current social issues.
The creation of “Be Inspired” allowed for a whole new audience to access Yahoo Screen. By providing content focused on important social issues, Yahoo is now attracting more conscious viewers while maintaining the viewers who were already there for pure entertainment reasons.
The videos on Yahoo Screen’s “Be Inspired” range from one to six minutes and, although there are only a handful of videos posted so far, almost every video has gone viral within hours of being posted, thanks to various different social media sites.
By associating Yahoo Screen with more appropriate and relatable content, Yahoo is greatly increasing its public image. They are reminding viewers that they care about more than just making a profit.
In a world full of people demanding positive and more thought-provoking media, it will be interesting to see how Yahoo’s latest adaption will affect its already booming video website.
By Megan Briesath
PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.