HerCampus was one of ISU PRSSA's student-run firm's clients for the 2013-2014 year with junior member Ali Geary leading the PRi team for the account.
Tell us about yourself.
I am a first semester junior at Illinois State University majoring in public relations and minoring in Spanish. I have had two internships at ISU and hold two jobs at Campus Recreation. Outside of school, I spend my time with my family and friends. I also enjoy running and dancing, whether it is in a class or just for fun. I always try to learn and experience new things. I am a busy body and love to spend my downtime at local coffee shops, exercising, or shopping. You will rarely see me sitting inside. I come from a very artistic and loving family who support all of my wildest dreams. I hope after graduation to work in the media industry in a role that will allow me to travel around the world and utilize my Spanish language skills.
Tell us about HerCampus.
HerCampus is the number one online magazine for college women, covering style, beauty, health, love, life, and career. HerCampus has chapters at colleges around the nation and even in Puerto Rico. Personally, I enjoy their creative writing style and relatable articles. The ISU chapter of HerCampus had many goals they wanted to accomplish this year, and I wanted to be the one to lead these talented writers down the right path using public relation tactics.
Why did you want the HerCampus account?
I wanted to be the account executive for HerCampus because I knew I would enjoy helping this client reach their goals. I am a very creative, driven, and ambitious person, and applying these traits to my client has led to many successes. My committee and I have been successful with helping HerCampus by spreading awareness, engaging with readers, and planning events. With the help of my committee, we have helped HerCampus become a registered student organization this year, put together a clothing drive, and helped promote the organization through different public relations tactics.
What have you learned from being an account executive in PRSSA?
I have learned how to strengthen my leadership skills and more about what works outside of the classroom with public relations. I enjoy being an account executive in PRSSA because I get to apply what I learn in my classes to the responsibilities that this position entails.
What is your dream job?
My dream job is to incorporate public relations in my work at a talk show or news station. I hope to work at programs or stations like Good Morning America, NBC, ABC or WGN. I would love to be employed in a city like Los Angeles, Chicago or New York. I enjoy the idea of producing work that deals with our ever-changing world and the opportunity to network daily with professionals in this industry. I enjoy connecting with people and the public and thinking of the best ways to promote something. I love to write and to present. I plan to travel and learn about different cultures and maybe even pick up more than the two languages I know! Most importantly, I see myself in my dream job always learning and experiencing new things in my professional career.
Where do you see yourself in 10 years?
When I am 30, I see myself established in a career where I am still learning and being challenged at a talk show or news station in a large city. I hope at this point I have had several different opportunities from which I have learned. I hope to have traveled to Europe, South America, and across the United States, too. I see myself providing for a family and living a very happy and fulfilling life.
Questions composed by Cassidy Obis
PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.