Cassie Zimmer is a junior double majoring in both of her passions, public relations and apparel merchandising. When she is not busy juggling her life as a young professional and aspiring fashionista, you can find her blogging or whipping up a tasty treat in the kitchen!
Tell us about yourself.
I am 20 years old and in love with Illinois State University and all that it has to offer. I feel like I have been attending since I was eight years old (both of my sisters attended), and ultimately it has felt like a second home to me. Outside of class, I love hanging out with my friends, writing for HerCampus ISU, and blogging for The Vidette. Aside from being a member of the ISU Chapter of the Public Relations Student Society of America, I am involved with the Apparel Merchandising and Design Association on campus. I love being involved with ISU PRSSA and cannot wait to see what the rest of the year holds!
What are you passionate about?
I have always been very passionate about the fashion industry, but starting off in college I was not sure what I could major in to make fashion into a career. I wanted to immerse myself into the world of fashion, keeping almost every single style magazine that has crossed my path. I also learned about public relations from a friend. After explaining to her what I wanted to do, she also suggested apparel merchandising. I discovered a love for writing along the way, and it seems as though everything has fallen into place. It is amazing to know you are doing something you really enjoy and can get excited about your future. Aside from my chosen field, I am passionate about my family and friends. They have always been my backbone when I need one and never fail to make me happy.
How has ISU PRSSA benefited you, and what is your favorite part about being a member?
ISU PRSSA has given me a glimpse of what a future in public relations may look like. With all of the panels, conferences, and tours, there have been endless opportunities to network and learn more about the field that I am so passionate about. It has introduced me to so many amazing people and never ceases to be a good time.
What is your dream job?
My dream job is to work in fashion, beauty, lifestyle, or event public relations in a big city environment. I want to work with a team that is like family and can have fun while being professional. I want to work in a cohesive atmosphere that focuses on putting the best work forward while also making the best experience out of everything. Ultimately, I just want to be happy at the end of each day, and if my career can be a component of that happiness, I will be content.
What is something most people do not know about you?
I have an extreme love for baking. I am obsessed with “Cupcake Wars,” “Cake Boss,” or anything that shows elaborate cakes. I think it is amazing what people can do. With that, I have an extreme sweet tooth. I always make sure there is something sweet in the house.
Questions composed by Kimi Sanden
PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.