DISCLAIMER: No need to keep scrolling! These resolutions do not include going to the gym.
We are well into the new year, which means New Year's resolutions are back in full swing. I am not usually one to stick to resolutions, but hey, let’s keep the consistency going and try again! This new year should be dedicated to developing our professional selves and preparing for a career in public relations. If you want to be a better PR professional than you were last year, then read on!
1. Become more organized than ever before. We are PR majors- we can never be TOO organized.
I am sure you have heard this before, but writing down all of your tasks has to be one of the best ways to successfully complete all of your daily duties. If you have tried this before with no success, try this other helpful technique. Find a planner that fits with your personality. Maybe it has a cool cover or just enough lines to fit all of your responsibilities. If planners are not your go-to recorder, then try out a white board or strategically placed post-it note reminders around your room
2. Put yourself out there. Do something that will make you stand out.
As PR majors, we are all overachievers and have plenty of extracurricular activities on our resumes to make us great candidates for jobs in the field. So, what do you do if you have already gone that extra mile? Go even further. Create a video blog, help promote a new restaurant in town, do something that others haven’t! A great way to look for ideas is to ask yourself, “Who do I look up to for inspiration?” Then, take a look at what they may have done to get themselves above the rest.
3. Add the word “no” to your vocabulary.
Like I mentioned, PR students usually have way too much on their plate, which stems from our willingness to take on everything that comes our way. Although it may seem like the best option to take on that third or fourth activity, think about how it might affect your other activities you partake in. It is better to give your all in a few activities, than give half of your potential across four or five. If you are one to take on everything that comes your way, then check out this study tip:
4. Learn new de-stress techniques.
A year without stress is a year with no challenges or obstacles. Find techniques that will help you in those times. There are plenty of yoga exercises and breathing techniques that have circled the internet, but sometimes being calm is not what works for us. Try putting on some headphones and blasting music, or find a sweet treat to reward yourself. We all are programmed in different ways, so if you have not found your go-to stress reliever, start looking for things that you enjoy!
5. Anticipate your future career in PR.
As a senior, I know all too well how fast the time goes by in college. Before you know it, you are in your last semester and in the process of applying to jobs. Ask yourself, what do I want to do out of college? What exactly does a PR professional do? What is the work culture like in a PR agency? Familiarizing yourself with this information will help you prepare, or at least get your brain thinking about life after college.
Let 2017 be YOUR year. Which resolution will you take a shot at?
Written by Heather Tidwell
CALENDAR OF EVENTS:
Thursday, Feb. 2 – Internship Fair
Thursday, Feb 2 – Career Center Event: Internships
Friday, Feb. 3 – National Delegate Application due
Friday, Fen 3 – Career Center Event: Graduate School
Friday, Feb. 3 – Agency Tour
Tuesday, Feb. 7 – National Delegate Interviews before chapter
Friday, Feb. 17 – PRSSA Formal 2017
Tuesday, Feb. 21 – Dues are due!
Sunday, Feb. 26 – FLY Potluck Social
Friday, March 3 & Saturday, March 4 – Regional Conference
Thursday, March 30 – Sunday, April 2 – National Assembly
Wednesday, March 1 – Study Abroad app due
FleishmanHillard – March 1, 2017
Ketchum – Feb. 8, 2017
Institute of Political Journalism – Feb. 7, 2017
STUDY ABROAD: NETHERLANDS
The summer 2017 study abroad program will be taking place at Hanze University of Applied Sciences in Groningon from May 24 through June 16. Classes will be taught by professors in English and will explore multicultural competence and communication, the legal financial, and political aspects of the Eurozone, and European cultures from the business perspective. The 4-week program also includes excursions to selected destinations in The Netherlands, including Amsterdam. The study abroad program now counts for 6 academic credits. The application deadline is March 1. If you are interested in learning more, please contact Dr. Smudde: email@example.com
The summer 2017 study abroad program will also be taking place in Panama City, Panama from June 25 – July 23 and will focus on mass media and journalism. If you are interested in learning more please contact Jobn Baldwin firstname.lastname@example.org
CERTIFICATE IN PRINCIPLES OF PUBLIC RELATIONS: STAND OUT WHEN YOU START OUT
Graduating seniors must complete the computer-based exam 6 months before graduating or 6 months after graduating. The exam cost is $150 and the recommended online study course is $50. Online study materials can also be found on www.prcertificate.org. The Certificate in Principles of Public Relations is the stepping stone to Accreditation in Public Relations (APR). If you are interested please contact Dr. Smudde: email@example.com
FLEISHMANHILLARD: is accepting applications from graduating seniors for the 2016 Alfred Fleishman Diversity Fellowship program Nov. 1 – March 1. Priority review will be given to those who apply before Feb. 1. Current fellows have had the opportunity to work on client projects, media relations, events, and new business pitches. Program includes: 6-12 month fellowship, competitive pay, challenging work experience in one of our U.S. offices, and senior level mentorship. If you are interested, please contact: DiversityFellowship@fleishman.com
KETCHUM: Ketchum is accepting applications for the 2017 Summer Fellowship Program. The application deadline is Wednesday, Feb 8. They are looking for candidates with strong writing capabilities, intellectual curiosity, awareness with current trends, impeccable multitasking abilities, an interest in digital, savvy with social media, and a strong work ethic. Qualified applicants will participate in a “game” of a variety of challenges that will measure creative, digital, writing, and general PR skills. Top applicants will then move on to the interview stage.
INSTITUTE OF POLITICAL JOURNALISM:
The Institute of Political Journalism summer 2017 internship takes places in Washington, D.C. with housing paid for. Interns work approximately 30 hours a week. The application deadline is Feb. 7, 2017 and you are guaranteed an internship placement. Internship positions include print and broadcast media, new services, internet publications, public relations, Capitol Hill press offices and advocacy organizations. If you are interested, please Joe Starrs (Phone: 202-986-0384 Email: firstname.lastname@example.org) or visit dcinternships.org
AGENCY TOUR: WALKER SANDS & PORTER NOVELLI
We will be visiting Walker Sands and Porter Novelli on Friday, Feb. 3 in Chicago. Sign up at chapter by Tuesday, Jan 31. Class exemptions are available upon request. Please dress business casual and bring money for lunch and travel. If you signed up for the tour and can no longer make it, please contact Deja Whitt email@example.com
PRSSA FORMAL 2017:
PRSSA’s annual formal will be on Friday, Feb. 17. It will be a Las Vegas/Casino themed social. Snacks and beverages will be provided. Admission is $5 and all are welcome! Bring your friends! More details to come.
FLY PROGRAM POTLUCK SOCIAL:
Attention FLY members! There will be a potluck social on Sunday, Feb. 26. Please make or purchase a dish with your FLY partner and bring it to the social! More details to come. If you are interested in becoming a FLY member, please contact Chloe: firstname.lastname@example.org
If you are interested in becoming a member or continuing your PRSSA membership, you must pay dues by Tuesday, Feb 21. Dues are $55 for seniors (one semester) and $80 for all other members (two semesters/the calendar year).
Benefits include: Internship opportunities, scholarship opportunities, leadership positions, agency tours, National Conference, Regional Conference, PRSA dinners, and many other exclusive resources.
COMMUNICATIONS/PUBLIC RELATIONS TUTOR:
Need help studying? Emma Lipka is here to help! Office hours: Monday 1:30 – 3:30 Fell 116, Tuesday 3 – 5 Fell 140, Wednesday 6 – 8 Fell 116, Thursday 9 – 11 Fell 140, and Friday 12 – 2 Fell 116.
We are currently seeking a PRSSA dues-paying member (sophomore or junior) to represent our chapter at the National Assembly in Seattle, Washington as our National Delegate. The assembly takes place on March 30 – April 2. The trip will be funded by the chapter. Applications are due Thursday, Feb 2 and interviews will be held on Tuesday, Feb 7 before chapter. Please send applications to the chapter email email@example.com and let us know if you have any questions.
SPRING INTERNSHIP FAIR:
The Spring Internship Fair will be on Thursday, Feb. 2 from 4 p.m. – 7 p.m. in the Bone Student Center.
CAREER CENTER EVENTS:
On Thursday, Feb. 2 from 3 – 3:45 p.m. in the Bone Student Center the Career Center will be hosting “Ins and Outs of Internships: Guide to Understanding the Value of an Internship.” Stop by on your way to the internship fair! Registration is required. Please register here: https://events.illinoisstate.edu/event/ins-outs-internships-guide-understanding-value-internship/
Interested in going to graduate school? On Friday, Feb 3 from 12 – 1 p.m. in 110P Student Services Building the Career Center will be hosting “Graduate School Series: Graduate School Overview & Financial Tips.” No registration required.
REGIONAL CONFERNCE: DEPAUL PR PALOOZA
Regional Conference will be taking place at DePaul University in Chicago on March 3 and 4. DePaul’s PR Palooza is all about media and entertainment PR! The cost is $65 for members and $75 for nonmembers. Please let Deja know it you are interested in going! Registration ends Feb. 17. Register here! https://www.eventbrite.com/e/prpalooza-tickets-28643713117?platform=hootsuite
Being a member of PRSSA gives you access to potential scholarships. A full list of scholarships and application deadlines (deadlines vary among scholarships) can found here: http://prssa.prsa.org/scholarships_competitions/individual/
Congratulations Daina Sauls on your internship with the City of Bloomington.
Keep up the good work everyone!
Our next meeting will be on Tuesday, Feb. 7 in SCH 138 at 8 p.m.. We will be having a resume workshop! Please print and bring your resume if you have one!
Please follow the PRSSA social media accounts to stay up to date on news and upcoming events!
Use our chapter hashtag: #RedbirdPR
Like us on Facebook (PRSSA-Illinois State University)
Follow us on Twitter (@ilstuprssa)
Follow us on Instagram (ilstuprssa)
Follow us on LinkedIn (ISUPRSSA)
Add us on snapchat (RedbirdPR)
If you have any questions, please do not hesitate to ask! We are here to help! Email us at firstname.lastname@example.org
As a full-time student, member of a Registered Student Organization (RSO) and part-time worker, trying to make time for a social life can be difficult. It is often a challenge to balance everything. I am positive I am not the only one in this position. As busy students, it is important for us to know different ways to relieve our stress and make time for ourselves. College has taught me how to manage my time wisely, especially when the days go by so quickly. In addition, as public relations majors, we all know that this busy schedule will not go away after college. It is important to know how to handle stress and anxiety, given that it is an everyday issue for most students and professionals.
PR is known to be a very fast-paced and intense work environment, often requiring you to think on your feet. Getting used to this early on in your college years is essential to building your professional character. It is extremely important to get involved on campus to gain experience and help build your resume. However, it is just as important to look out for your health as it is to look out for your grades. Countless studies show the impact of exercise on stress relief. Not only is it physically good for you, but it also increases your brain activity. For example, Brianne Garritano, the lead Event Planner at Marquette Avenue Events, came into our chapter meeting to explain what she does on a regular day. As you can imagine, her schedule can get chaotic and stressful. She explained that she makes sure to workout every morning to clear her mind before the crazy workday takes over. Additionally, according to the article, “Physical Activity Reduces Stress”, written by the Anxiety and Depression Association of America, studies show that exercise improves alertness and concentration and enhance overall cognitive function. Clearly, exercise helps relieve stress, which is something that we all have in our lives as busy college students.
One type of workout that I find extremely beneficial is yoga. After doing yoga, I feel clear-headed, calm and stress/anxiety-free. Yoga consists of meditation and breathing techniques along with poses that require concentration and focus, which is a great way to get your mind off of the endless things that you have due by the end of the week. Yoga and meditation allow you to focus your energy on one thing, which is harder than you would think. For instance, Sarah Elson wrote an article titled, “4 Yoga Principles that can be Applied to PR,” on December 8, 2015 on PR Daily. She mentioned how important it is to focus all of your attention on your current task, tackling each task one at a time. Yoga helps relieve stress and anxiety in many different ways, and the practice can even help you in your professional world one day. If you have not tried a yoga class before, now is the time!
Lastly , I suggest everyone to take at least an hour of their day to just focus on themselves and their health, and I can guarantee that you will feel a tremendous weight lifted off your shoulders. Exercise is not only good for your physical health, but it also is essential for your mental health as well.
Written by Megan Rubinger
By now everyone is aware that Vine is shutting down. Vine is an app that allows users to upload and share personal 6 second looping videos. While rumors are circulating that parent-company Twitter might sell the app instead of deleting it entirely, it’s common knowledge to smartphone users that Vine’s popularity decreased since its launch in 2013.
This news is important for anyone aspiring to have a career in social media. Many of the app’s users rose to fame because of their Vine content. “Viners” such as Hayes Grier, Page Kennedy and Logan Paul became millionaires from the platform and have millions of followers on Facebook, Twitter and Instagram. How did a 6 second video result in millions of dollars you ask?
This is the key for every social media platform. In Vine’s case, this is most likely why the company flourished and eventually failed. In the beginning, Viners would be contacted by a corporation asking to use product placement in their Vines. This was effective because Vines were shared and viewed by millions on the Vine app and, more importantly, on other popular social media platforms.
The trouble came when sponsorships on Vine became compared to sponsorships on YouTube. YouTube is similar to Vine in terms of uploading and sharing videos, but YouTube has a much longer video time limit than Vine. Longer videos mean larger content and greater opportunity for corporations to show actual commercials prior to a YouTube video. This was not an option for Vine: viewers would be unhappy if they had to wait through one full commercial before viewing a 6 second Vine.
Another major downfall for the app was Instagram’s video integration. When Instagram noticed Vine’s rising popularity, it was quick to add a short video feature to its own platform. This shifted attention away from Vine and onto Instagram. Instagram offered more. Users could post and share a combination of longer videos and pictures which was less restrictive compared to Vine’s approach.
This situation is a lesson for both sponsors and content creators to not rely too heavily on one social media platform. Many Viners are now losing their only source of income due to the Vine shutdown. The ones who will continue to succeed are those who used Vine to supplement their other social media, namely YouTube.
Social media is continually changing. Keep this in mind when building your professional or personal brand: What is popular in 2016 might not make it until the end of the decade. Always anticipate what is next.
Written by Elizabeth Lynch
The Cubs won the World Series after 108 years and finally broke the “Billy Goat Curse”. As a life long Cubs fan I was, and still am, beyond ecstatic I was alive to see it. Obviously it means a lot for the organization and the city to yet again to have a championship winning team. But what does this mean about the Chicago Cubs as a brand? I have an obvious bias when I say the Cubs are one of, if not the most, iconic baseball teams in the world. Along with that, the organization’s fan base has been one of the most loyal throughout years. This didn’t come out of nowhere. Wrigley Field is nicked named “The Friendly Confines.” How can you hate on that?
The whole notion of the Cubs is more then just a baseball team. It’s the history behind it and the commitment to the the Cubbies lifestyle. The real question is; will this historic win make anything but the team less likeable? You can look back and think about the fact that one of the most infamous nickname for the team was the “loveable losers.” The longest World Series drought and many brutal losses does that to a team. But, that’s what they were known and loved for.
Over the last few years this team has been anything but losers. Clearly we’ve seen a team determined and driven to win. People love winners and I really think that the Cubs have already set up a likeable team. The ball club and the organization itself are doing really well with moving the brand forward. Hashtags, like #FlytheW, are examples of how an old Cubs icon has made its way into modern media. The transition from the old Cubs to the new Cubs will be apparent in the way the brand markets itself as winners. I hope with a growing fan base people will appreciate what the Cubs brand stands for and where the team comes from.
Written by Manny Carrera
On Tuesday Sept. 27, Agnes Estes, a public relations professional, visited the Illinois State University chapter of the Public Relations Student Society of America (PRSSA).
Estes has 15 years of experience in the public relations (PR) business, with an emphasis working in agency PR. When she visited our PRSSA Chapter she informed everyone about the ins and outs of the business. The one area that seemed to catch the most interest was “advocating for yourself”, a phrase Estes was fond of saying.
The question that prompted the use of this phrase was, “How do you manage the work and life balance?” Estes told everyone the honest truth: PR was hard and time-consuming, resulting in long hours and weekends spent in the office. However, she stated that this was a formula that will quickly lead to burnout and eventually turnover. In order to prevent this, she stated that a worker must eventually say enough is enough.
A common misconception about the PR workplace is that the bosses are domineering, uncompromising and apathetic toward employees’ needs. Estes could not stress enough that this was not the case. She stated that it is a good idea to work a little extra, but not if that work causes you to come to work every day with an “I hate my job” attitude. If an employer asks you to work this weekend, it is okay to say no. Estes reassured the crowd further by stating that oftentimes people who work strictly a nine-to-five job can be more productive than those who are working 60 or 80 hours a week.
Estes had a great impression on us PR younglings. A common phrase heard afterwards was “I’m not so scared of going into PR anymore.” Estes not only informed us about what our jobs will be, but also about how we can enjoy them, which is a topic scantly covered in PR classes nowadays. The lessons she gave us are not offered only to us students but also to current workers in the PR industry. We no longer have such a harsh view of our desired positions and approach our graduations with a little less anxiety.
Written by Kyle Bartolini
To the PR newbie, one of the most difficult aspects of public relations is pitching. An elevator pitch gives a complete rundown of who you are as a person and why someone should be interested in you. You must explain all this while being memorable in the process. Scary right?
Here are a few ways to make it a little less scary.
Written by Sydney Velez
Fall is arguably the trendiest season. Whether through the warm colors adorning every outfit or the variety of cozy sweaters to cuddle up in, brands know how to bring fall fashion to the forefront of a consumer’s mind. Even though designers are the true talent behind these trends, the fashion industry relies on PR professionals to showcase their designs to the public. What better way to promote a clothing line than through visually simulating graphics? To identify what makes some brands more successful than others, here is a look at four brands who are using Instagram to their advantage this fall:
The first retail brand that has been on its social media “A” game is Old Navy. Its Instagram (IG) account has racked up nearly 900 thousand followers. Old Navy’s high volume of followers stems from its consistent posting. The brand posts daily, sometimes even multiple times. Along with its consistency, Old Navy keeps its captions short and sweet. It understands that IG is for viewing pictures and that users will give most of their attention to an image rather than a description. Because its fall collection is both trendy and inexpensive, Old Navy easily promotes its clothes through IG.
Coming up close behind Old Navy is Gap Inc., which has reached a little over one million followers. Just in time for fall, Gap Inc. has launched a campaign using the hashtag #DoYou. This campaign takes a deeper look at the models and the clothes they are posing in. Instead of keeping the models’ names out of the pictures, Gap Inc. includes their IG handles and offers a quote on how they “Do Gap.” This gives the models a chance to say why they dress the way they do and what makes their fall style unique to them. Not only does this give Gap a unique way to advertise its clothes, but it has also most likely brought more traffic to its page.
The next fashion brand on the list is Forever 21. Besides the fact that it has perfectly priced clothes for a broke college student, Forever 21 is “falling” into more IG followers by the second. With a whopping number of 11.6 million followers, this brand is definitely doing something right. Besides posting on IG daily and keeping its captions simple, Forever 21 also uploads a variety of photos. Its photos not only consist of models wearing the brand’s clothes, but also fun graphics, exclusive deals and much more. The company’s collection of different photos reflects its fashion designs, which all have their own unique style. Forever 21 is loved for its variety of clothing and reflecting this aspect through its IG account seems to be a bullet proof plan for the brand.
Similar to Forever 21, H&M offers millennials a place to shop that is affordable yet stylish and of course, their IG does not fall short of those same expectations. H&M offers its 17 million IG followers a way to view what it has in stores without having to actually leave their homes. Although the brand does not excessively post, it gives users a look at common fall hues and other popular trends. H&M’s IG gives both its followers and all IG users a more personal look into its line by adding short videos of behind the scenes footage. Even better, the brand currently has celebrities wearing its clothes for its new fashion line campaign. Through this campaign, called #KENZOxHM, celebrities pose for a photo or two and then H&M records them talking about why they love fashion or how they model. Since it has one of the top followings among fashion brands, there is no doubt that H&M’s celebrity tactic is working.
To wrap it all up, Old Navy, Gap Inc., Forever 21 and H&M all have noteworthy IG accounts. If you hope to have a career in social media or aspire to have skills in this area, keep in mind the different tactics that these fashion brands have utilized. By posting once or twice a day, keeping the captions simple, or executing a campaign, your brand can have the opportunity to reach millions of followers like these impressive fashion accounts.
By: Heather Tidwell
Transferring to a new college or into a new major can be an exciting and scary moment in your life. There are many new experiences and opportunities to come your way. The process of transferring schools or your major within your school may leave you feeling lost. Coming into the School of Communication as a public relations major can be intimidating. As a transfer student myself, I had many questions. I came to Illinois State University not knowing much about my major or even the campus. I’m living proof that you shouldn’t get discouraged! There are many ways to feel at home in public relations at ISU.
Public relations specialists are the business of people. Talking to professors and classmates is a great way to learn about your major and feel more comfortable. Take advantage of asking more questions your first year into the major. The people in the PR major at ISU are friendly and willing to help. From this discussion you will be able to create relationships which will lead to friendships along with networking opportunities.
Another thing that I cannot stress enough is to become involved with the PR industry. I regret waiting until my last year at ISU to get involved. There are many Registered Student Organizations for communication students to get involved with like minded individuals. The Public Relations Student Society of America is a great choice for PR majors to increase their knowledge, acquire skills, and build relationships. There are many influential speakers and workshops hosted on Tuesdays at 8 p.m. in Schroeder Hall room 138. Through these meetings, I have learned more about PR. I also have had the chance to take tours of workplaces that I could work for after graduation.
The key factor for me was to think positively and become motivated. I believe taking action and applying yourself is important to bettering yourself. My words of wisdom would be: Do not make the excuse that you do not know what to do because you are new to the major or school. Take time to research, ask questions and most importantly get involved. Motivation is what made me realize that I love PR and that I had to pursue it as a career. This led me to join PRSSA. I finally feel that I am where I should be. PRSSA is my second family.
As a transfer student from another college or major the best thing to do is become involved. All of my confusion and doubts about PR were erased when I put myself out there and joined PRSSA.
Do not wait to get involved! We’re a PR family and always here to help you find your passion.
Written by Kelsey Koziel
On the surface, the Illinois State University Homecoming Week seems pretty standard. A red and black decorated campus with streamers and balloons, tailgating and of course—the football game. However, if you’re willing to dig a little deeper you can discover the real magic behind this year’s homecoming theme: A Normal Tradition.
Starting out in 1857, the school was known as Illinois State Normal University. The word ‘normal’ meant that ISU started off as a school solely dedicated to teaching education. It wasn’t until the 1960s that ISU got its abbreviated name and began offering other majors. Prior to homecoming week, I never knew the process ISU went through to become the not so normal school it is today.
Since the school’s formative years, ISU traditions have become a staple in our homecoming events. Fast-forwarding to this week, students have an abundance of activities to look forward to. It’s a privilege to be a part of ISU history in the making!
To start off the week, on Monday, ISU is hosting the Homecoming Kickoff cookout starting at 6 p.m. on the quad. The cookout will be a prime opportunity for some delicious barbecue, games, and a chance to meet ISU President Dietz. The marching band and cheerleaders will host an energizing rally and the homecoming court will be announced.
Then on Tuesday, expect some wild activity as the Redbird Rumble will take place at Hancock Stadium. Teams will show off their athletic skills by competing in outrageous fitness competitions. The best part? Faculty participates too. You might see your serious professor out there sprinting around and having a blast like a little kid!
Wednesday’s activity is one I’m most looking forward to which is the Homecoming Carnival! Gamma Phi Circus will perform a daring show featuring all kinds of tricks and acrobatic routines that I only wish I could do. Other activities include henna tattoos, a magician, and more free food (which means everyone’s definitely having a cheat week!).
Friday will mark the close of homecoming week before the big game. There will be a Homecoming Finale event including a DJ, sign decorating, and MORE free food (so I’m obviously going).
Just as you think the week can’t get any more exhilarating, the actual game day will finally arrive! Saturday will kick off with the Town and Gown 5K at 8 a.m. The starting line will be near the Student Fitness Center. Hundreds are anticipated to run, sporting anything from running gear to bright red and black tutus.
The Homecoming Parade will start at 10 a.m. on College and University. Even college-aged kids can appreciate all the school-spirited floats put together by fellow students. And I mean, the free candy doesn’t hurt either.
Right after the parade, everyone’s favorite tailgating event begins outside of Turner Hall. Look out for the School of Communication’s spot for some delicious smoked turkey legs and music from our very own WZND.
Finally, the event that started it all: The Homecoming Game! ISU is playing against Youngstown State this year at 2 p.m. and it is expected to be a thrilling game. Everyone from little siblings to returning alumni will be there to watch the Redbirds battle the Penguins.
With the transition from September to October comes the building excitement for homecoming week. It’s hard to deny that buzzing energy building up to the game. Whether it’s your first or last school year, homecoming will always cultivate that magical school-spirit feeling that comes from the traditions passed down year after year.
Written by Elizabeth Lynch
The Illinois State University Chapter of the Public Relations Student Society of America 2016- 2017 executive board was selected and announced at last night’s Chapter meeting. The 2015-16 ISU PRSSA executive board members passed down their crowns, with three current executive board members obtaining new positions for the upcoming academic year.
The 2016- 2017 ISU PRSSA Executive Board includes:
President: Audie Lauf
Vice President: Tyler Krivich
Secretary: Katie Rio
Treasurer: Chloe Kasper
Digital Media Director: Manny Carrera
PRi Director: Andrea Casali
National Liaison: Deja Whitt
As the semester comes to a close and finals week vastly approaches, the 2016-17 executive board members will lead the final Chapter meeting of the year on Tuesday, April 26 and will also present the end of the school year video.
Raise your hand if you have heard the phrase “damn, Daniel” at least 100 times in the past month. It seems like a new viral meme or video paves its way every month, thanks to two Riverside Polytechnic High School Students in California, we have our next catchphrase. It all started with Joshua Holz taking a series of Snapchat videos following his friend Daniel Lara around school. The video has now gained millions of YouTube views and brands have quickly picked up on the trend.
In a couple of snaps featured in the video, Holz makes the now famous remark, “damn, Daniel, back at it again with the white Vans.” This remark was undeniable for Vans to utilize on Twitter. They were a little late to respond to the video, but the company eventually tweeted out a poll between back at it again and with the white Vans. Thanks to the video, Vans are regaining popularity with a skyrocket demand for white Vans on EBay. The company also surprised Lara with a lifetime supply of the shoes during Holz and Lara’s segment on the Ellen DeGeneres Show.
Other brands that took advantage of the popular meme and hashtag on social media include Clorox, Axe, and an overwhelming amount of attention from Denny’s Twitter handle.
Even celebrities have taken advantage of the popular video, including Weezer. Both teens were asked to appear in the artist’s “California Kids” music video. This will help the popularity of the music video because the viral video is still a current fad and has gained some die-hard fans.
From a public relations perspective viral videos like “Damn, Daniel” are the holy grail of unpaid media. Millions of consumers view these kinds of videos, and become exposed to a brand in a way that does not feel like advertising. The key is for brands to hop in the conversation right away, while such videos are at their highest peak of popularity. Vans missed the mark capitalizing on this opportunity to promote themselves by responding a little too late and with lack-luster creativity.
There will come a time when the “Damn, Daniel” remarks and parodies end, but for now we must embrace it until the next viral video makes way.
Blog written by Kelly Larson
My time as the vice president of the Illinois State University Chapter of the Public Relations Student Society of America has been short, but has been one of the most rewarding experiences I have had in my college career. I gained a level of confidence in my leadership abilities that never knew I could possess. I networked with some amazing professionals in the public relations industry and expanded my knowledge beyond the classroom. Here are five reasons why you should consider applying for next year’s executive board.
As an executive board member, it is required that you attend every agency tour, PRSA
dinner, and national and regional conferences. This may sound time consuming, but is one hundred percent worth the time because these events have the capacity to lead to job opportunities and much more.
2. The friendships made within the executive board
The executive board must lead as a team and we spend a lot of time together. This is one
of the best perks of being on the executive board because the friendships made can help in your professional career.
3. Fantastic resume builder
A common trend that I have noticed in applying for jobs in the public relations, communications, and even the marketing field has been the ability to lead. The executive board gives you the opportunity to put your leadership skills to the test.
4. The experience of leading a star chapter
The ISU PRSSA Chapter has received six PRSSA Star Chapter awards since 2009. Being on the executive board opens up the opportunity to continue that success.
5. Increase in confidence
Throughout my time as a public relations major there have been times where I question whether it was the right choice for me. Being on the executive board has helped me find confidence in my communication skills and ability to be successful in the field.
Blog by Kelly Larson
What comes to mind when you think of March? A high school student is thinking “only a few months left of school until summer.” Adults are thinking “I have only seventeen days to schedule a babysitter so I can drink for Saint Patrick’s day.” College kids have one thing and one thing only on their mind: spring break. March is the unofficial month of spring break, which, at least to, thousands of college students across the nation, means it is a 30-day stretch of time dedicated to partying, preferably in exotic locations around the world. So whether you choose to lay on a beach or stay home, what better time to brush up on your writing skills then a week off of school? Here are five commonly used apostrophe mistakes and how to avoid them!
A common error happens when you write the plural form of a noun in which an apostrophe precedes the plural s. So when you are shooting your friends a text saying that you are waiting for your taxis, don’t use the apostrophe!
Pronouns are followed by an apostrophe and s only as contractions. For example, when you are tweeting about how your ex is staying at the same resort that you are, use an apostrophe (he’s). However, when you run into a total catch, possessive pronouns (such as theirs and yours) never include an apostrophe.
3. Separate/shared possession
When two or more people or other entities are described as separately owning something, each name should be in possessive form: "Joe's and Ashley's drinks are the same color." However, when they share possession, include an apostrophe and an s after the latter name only: "Joe and Ashley's drinks are waiting for them."
4. Plural form of an abbreviation
No apostrophe is required with plurals of abbreviations. Write, for example, "This bar doesn’t even have any IPAs" (not IPA's).
5. Plural form of a numeral
In the rare case of indicating more than one instance of a numeral, do not use an apostrophe: "My room number is three 7s then a four” (not 7's).
Hopefully everyone enjoyed this guide while relaxing and working on your tan. Now here's to the second half of the spring semester!
Written by Ellen Devereux
With Valentine’s Day newly in the rear view and the season of love in full swing, lets take a look at how some tips for first date success can also be tips for success in the world of public relations.
Dress to impress
First impressions are oftentimes not the deal maker, but can definitely be the deal breaker. Just as you would for a first date, be sure to properly dress for the occasion. So, that your client is aware that you mean business. Now, that level of “mean business” is subject to change. If the meeting is on their turf in a conference room, then it is a safe bet to dress business professional. However, if you have the opportunity to dictate the terms of the meeting and perhaps choose a corner bistro on a Saturday afternoon, a setting like this it is safe to err on the side of a laid-back business casual. Think Friday in the office. Dressing in this manner conveys to the client that you are approachable, but still business oriented.
Be efficient when it comes to communicating through technology
Picture this, you meet your Tinderella out for the first time and she has no idea what Facebook and Twitter are, let alone who Tom from Myspace is. There should be zero chance of a second date after that, right? (I hope your nodding in agreement after that. Unless you are one of those “I don’t judge people” people, sitting up in your ivory tower, loving everyone’s uniqueness. I digress). The same standard will apply when you set sail for your first post graduation job in the public relations industry. Your potential employer is going to assume you are well versed in the tools of the trade. Not only does this include your standard social media sites, but also tools such as Adobe InDesign, AP Style, newsgathering sources like Skim and NYT Morning Briefing. Not being well versed in the tools of the trade is a surefire way to not get a “second date.”
In this small world, somehow, everybody knows everybody
Social media has blessed and cursed us with interconnectivity. Nowadays, it seems everyone knows everyone or is at least one or two connections away from knowing him or her. It is vital that you understand this and take it into consideration when moving from job to job, speaking to prospective clients about past clients, and during the interview process. The reason being is because you never know the extent of one’s network. So, when talking about past experiences, be respectful and avoid any negative comments.
The “waiting game” is a lose, lose
Lastly, the pièce de résistance. Many of you will have the opportunity to boast your public relations knowledge right out of the post-graduate gates with an internship. Do not play the “waiting game” when you get this opportunity. Instead, dive into the company and try to get as involved as you can. Show that you can be helpful, efficient, and innovative. As much as we would like it, the Ogilvy’s, Edelman’s, and Weber Shandwick’s of the world will not hire just because you are a nice person. So, get out there and showcase those public relations talents and skills to the best of your abilities because if you don’t, someone else will.
Written by Tyler Fiesel
PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.