Public relations professionals are now aided in making tough decisions at a speed that keeps up with their ever-changing environment. The Public Relations Society of America (PRSA) has partnered with MLSGROUP to make its code of ethics more accessible by creating a mobile app. This app is all about the PRSA Code of Ethics, which promotes advocacy, honesty and loyalty. The mobile app helps public relations professionals make ethical decisions at the touch of a button.
So what’s the big deal? This app proves the public relations industry is advancing with innovative ideas and resources. The convenience of opening an app and receiving instant answers is exactly what public relation professionals need. Also, the principles and guidelines of making ethical decisions will become more apparent to the user.
“The app will give professionals at all levels, who are committed to upholding the principles of ethical communications, easy access to real-time guidance to know that what they’re doing is right and, if they face questions, the support they need to justify their counsel,” said PRSA Chair and CEO Mickey G. Nall, APR, Fellow PRSA.
Did I mention this app can be downloaded for free in Google’s Android Market and Apple’s App Store? Once you’ve done that, the app features an ethics quiz. Take the quiz and see if your communication ethics are ready for the professional world. Ethics-related posts and updates about new standards that offer guidance on emerging ethics issues are also included. If users have questions about the code of ethics or think some changes are necessary, there is email access to a committee that handles refinements.
I highly recommend downloading this app to further educate yourself and understand the importance of ethics. If you find yourself debating if what you are doing is right, the answer can be found right at your fingertips.
By Cindy Kirchner
PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.