Two Blokes and a Bus is a gourmet food “bustaurant” serving globally inspired street food- on an English double decker bus. PRrogressive Image (PRi) is proud to serve Two Blokes and a Bus as one of its clients for the 2013-2014 school year.
PRi is the student-run public relations firm of the Illinois State University (ISU) Public Relations Student Society of America (PRSSA) Chapter. The goal is to provide students with valuable pre-professional experience working with real-world clients in Bloomington-Normal and the surrounding areas.
Bridget Anders, a junior ISU PRSSA member, decided to join the committee for the Two Blokes and a Bus account.
What kind of work will you be doing for our client?
Right now, I’m really excited to dive in and help our client by creating flyers and planning a t-shirt raffle. I will be employing different marketing techniques to help spread awareness on campus and attract more business. Two Blokes and a Bus would especially love to serve more college students, so getting the word out to more students is one of our goals.
Are there any special events coming up?
Yes! Two Blokes and a Bus will be having a Family Weekend special on Oct. 26. If you bring a flyer to the blokes, you will get $1 off your meal and be entered into the t-shirt raffle. It is a great opportunity to share the experience of eating on “Victoria” with your family.
Who is “Victoria”?
Victoria is the name of the double-decker bus. She just celebrated her first anniversary on Thursday, Oct. 10. She also has a “brother,” George, who will be making his debut in the near future.
What attracted you to this client's account?
At Parkland College, I learned in an advertising class how to do guerrilla marketing, which is a tactic that utilizes low-cost methods for maximum exposure. Examples of guerrilla marketing techniques include word-of-mouth communication, flyers, and even chalk art. I am excited to implement some of these methods for Two Blokes and a Bus. Working with this client will be a great resume builder and an experience I will never forget.
Questions composed by Lily Sherer
PRecisely PR is the blog of the Illinois State University Chapter of the PRSSA. We write about Chapter events, the public relations industry, member profiles, and more.